RecomMONDAYtions ~ 2025.08.18
Recommended Video
š„Ā David Ogilvy: Essentials
This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy.
My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.”
The video is loaded with gold nuggets like that.
Recommended Humor
Ā Marketing Technology (from the Marketoonist)
I love marketing technology. But I also know marketing technology can be that shiny squirrel that keeps business leaders from focusing on what really matters.
Tom Fishburne (a.k.a. ‘The Marketoonist’) gets that, too.
Here’s anotherĀ gem from the MarketoonistĀ that nails how too many business people pile one tech tool on top of another to create a faulty tower.
Insightful and funny.
Recommended Post
Ā Never Say This in Your Marketing (Tom Pestridge)
Thanks to Neville Medhora, who pointed me to this great LinkedIn post from Tom Pestridge. As Tom says in the comments: “Even small changes can have a big impact.”
Recommended Books
š„Ā The Obstacle is the Way
Ryan Holidayās The Obstacle Is the Way is based on a 2,000-year-old idea that the most successful, resilient, and unstoppable people share:
What stands in the way becomes the way.
This isnāt just some feel-good, rah-rah philosophy. Itās a clear-eyed, battle-tested approach to business and life.
Holiday draws on ancient Stoic wisdom and mixes it with modern stories of leaders, athletes, generals, and entrepreneurs who turned adversity into advantage.
Youāll learn how toā¦
- Stay calm under pressure
- Turn setbacks into fuel
- Build true inner strength
- Stop whining and start winning
Itās not a long book. But it packs a punch.
Thatās why Ted Prodromou and I chose it for this monthās Mastermind Book Club pick.
Weāll meet to discuss the book on Wednesday, August 28 at 2:30 p.m. ET (1:30 CT / 11:30 PT).
You can join the Club (free) atĀ MastermindBook.club.
Sign up now and weāll send you reminders and the Zoom link as the date approaches.
Podcast (The Story Power Marketing Show)
š” How to Use Storytelling to Connect at Work and at Home (with Annie Wyatt)
Annie M. Wyatt is the author and illustrator ofĀ A Horse in the Castle. Her passion for creating childrenās books stems from a lifelong love of reading, a joy that has continued into adulthood. As a mother of two young children, she has witnessed firsthand the magic a captivating book can bring to young minds. She currently leads a marketing team for a large corporation, though her greatest joy comes from sharing her books with children and reading to young audiences.
She and Tom discuss the critical role of storytelling in both business and children’s literature, the art of empathy, and the power of metaphor and symbolism in storytelling. Annie shares her journey as a mom and marketer, her inventive strategies for book promotion, and valuable insights for business authors aiming to stand out in a crowded marketplace.
DISCUSSED IN THIS EPISODE
~01:58 The Power of Storytelling in Marketing and Children’s Books
~05:44 Empathy in Storytelling
~11:41 Using Metaphors and Symbolism
~14:18 Marketing Your Book: Tips and Strategies
~20:26 Conclusion and Final Thoughts
FULL EPISODE VIDEO: www.vimeo.com/1105690020
Recommended Resource
š”Ā Free LinkedIn Mini Course
LinkedIn master Jason Osborn used to sell this course for $197. Now he’s offering it for free. Don’t worry. It’s still as relevant and good as it was when I paid for it.
If you want to elevate your LinkedIn game to generate consistent, high-quality leads on LinkedIn without being spammy, getĀ this short course.
Words to Ponder
“In order to be irreplaceable, one must always be different.”
– Coco Chanel
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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