A Great Way to Bust Bad Guys and Land Clients
Let’s raise a glass to the police in Derbyshire, England who busted a bunch of bad actors by enticing them with free beer.
The target: Dozens of alleged criminals who had evaded arrest — including some charged with burglary, robbery and sexual assault.
The tactic: Send a letter to suspects from a fake marketing company. Offer a case of beer if they call in and answer a few survey questions. After suspects call, arrange a place to meet and arrest them when they show up.
The results: 19 suspects arrested.
Holy lead magnet, Batman! That’s how it’s done!
Speaking of lead magnets, if you want to stand out in your niche, attract better prospects, and land more clients, offer a free resource or gift they may want (a lead magnet) and then follow-up with those who ask for it.
Note that “follow-up” part. That’s the bit most business people flub.
They offer the “lead magnet” to attract prospects, but then they fail to follow-up consistently. Qualified prospects disappear like the beer in Homer Simpson’s mug.
If you prefer to attract high-quality prospects AND turn them into clients, I have a video for you.
It’s called: “How to Get More High-Quality Leads and Convert Them Into Clients — Without Working Your Tail Off.”
It’s the replay of a Masterclass for business owners who want to grow their business without spending big $$$ on advertising.
Click the button below when you’re ready to get more high quality-leads and clients.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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