A Roomful of Marketing Legends… and You?

I sat in the Zoom room yesterday and thought, “Wow! I’m lucky to be alive. And I’m even luckier to be in the room with these people, hearing these stories.”

Keep reading because — lucky you! — we recorded the meeting…

…and if you’re a serious student of marketing (meaning you’re serious about discovering ways to attract prospects, land more clients, and grow profits)…

…and if you like laugh-out-load stories…

…you’ll want to read on and get the video.

I was in the room where it happened, and I can’t wait to watch the replay.

This was yesterday’s Mastermind Book Club Meeting where we discussed “The Boron Letters” by Gary Halbert.

Halbert was the greatest copywriter of his day (perhaps the greatest ever). He wrote the letters to his son Bond while serving time in the Boron Federal Prison Camp in 1984.

Top marketers consider “The Boron Letters” a sacred text. And the best edition of the book is the one Bond created — with commentaries he wrote following each chapter.

Bond was our special guest.

He told lots of stories and shared more lessons than I could count.

John Carlton — perhaps the galaxy’s greatest living copywriter — joined the party.

He told the story of how he quit working for some of the top publishing houses in the world, began “hounding” Gary Halbert to hire him, and ended up first as Gary’s disciple, and then as Gary’s partner.

He dished some great details/lessons about Gary that you’ll never read in some book.

Brian Kurtz was in the room. He has worked with and managed some of the greatest copywriters of the past 50 years.

He told the story of negotiating — or should I say trying to negotiate? — a deal to have Gary write a package for his company.

That didn’t go so well, and therin lies some lessons.

Look, I can’t do this justice. I’m trying, but this is one of those, “You just had to be there things…”

…Or one of those, “you’ll just to have watch the replay” things.

Here’s how to do that:

Join the Mastermind Book Club. Login to the Club House. Click the “Play” button on the meeting replay video. Take notes. Rinse. Repeat.

Ted Prodromou and I founded the Club as a place for business leaders to gather and discuss great books.

Every month, Ted and I choose a great business book for members to read. On the fourth Thursday, we meet on Zoom to discuss the book.

Occasionally the author, publisher, and/or a small flock of marketing legends drop in to join us.

The Club is free to join.

Go to MastermindBook.club to do it.