Treat Your Followers Like Electric Sheep? That’s Baa Baa Bad.
Riddle me this, business builder…
What routines have you implemented to remind your followers (list-members, social friends, etc.) that you’re human and you see them as human, too?
I’m talking about the HUMAN, PERSONAL TOUCH, not automated, fill-in-the-blanks, techno-merged personalization.
Example: When someone orders from John Carlton, his assistant calls them.
“Just a quick call to let each new customer know their order was processed and to verify the shipping address,” Carlton writes in his book The Entrepreneur’s Guide to Getting Your Shit Together – Volume One.
Why do it?
Carlton: “Many expect to be treated like a number, another brick in the wall… It’s the same with your customers. You can assign them numbers for easy filing, find the perfect place in your database for their inclusion, be precise and efficient and orderly. And lose track of their humanness. Bottom line, your customer is your business. Don’t treat him like electric sheep.”
Amen, John!
So… two calls to action for you, dear human:
1) Add or improve at least one practice to bring the human touch to your followers.
2) Join Ted Prodromou and me today at 2:30 p.m. ET, live on Zoom (here’s theĀ link), when we’ll discuss Carlton’s book with members of the Mastermind Book Club.
Every month, Ted and I choose a great business book for members to read and discuss. We focus on lessons from the book that we can apply to our businesses today.
The Club is free to join atĀ MastermindBook.club. And Club members receive reminders every month about our meetings.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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