RecomMONDAYtions ~ 2025.04.28
Recommended Reading
Ever wonder how much you can accomplish with just a little discipline (and maybe an egg timer)? In this brilliant post, Brian Kurtz shares lessons from two of his mentors ā and a kitchen gadget ā about focus, accountability, and getting the right things done. It’s a quick, powerful read that might just change the way you approach your day.
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Recommended Viewing
What those letters from prison really meant by Bond Halbert
Last week, I encouraged you to attend the Mastermind Book Club meeting where we discussed “The Boron Letters” by Gary Halbert. The meeting was SO GREAT that I wrote an email on Friday encouraging you to join the Book Club and watch the replay.
Now I’m boing to make it very easy for you. Book Club co-founder Ted Prodromou posted the replay video on YouTube. This is the only time we’ve ever shared a meeting video outside of the Club’s website. All you have to do isĀ click here to watch. After you watch, please join The Book ClubĀ here.
In this special episode of the Mastermind Book Club, members celebrate their third anniversary by diving deep into ‘The Boron Letters’ by Gary Halbert. Bond Halbert, Gary’s son, joins the discussion alongside legendary copywriter John Carlton. Bond shares personal anecdotes and insights into his father’s life, teachings, and the compelling story behind ‘The Boron Letters.’ The conversation spans various themes, including marketing wisdom, life lessons, and the legacy of one of the greatest copywriters. This episode offers a rare glimpse into the world of Gary Halbert, the principles he stood by, and how his teachings apply to today’s marketing landscape.
00:00 Welcome to the Mastermind Book Club
00:41 Introducing John Carlton
02:53 Gary Halbert’s Legal Troubles
07:47 The Boron Letters: A Legacy
19:25 Gary Halbert’s Teaching Methods
30:55 The Chaos of Circus Halbert
37:35 The Power of Free Samples
38:26 Adapting to the Internet Era
40:42 Smuggling Stories and Prison Life
44:10 Family Dynamics and Business Lessons
48:32 Copywriting Insights and Strategies
53:06 Reflections on Mentorship and Legacy
57:28 Concluding Thoughts and Future Plans
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More Recommended Viewing and Listening
Paul SimonĀ interviewĀ and “Under African Skies“
Tonight, Melissa and I will see Paul Simon in concert in St. Louis. This is one of my bucket list items. I’ve loved Paul Simon since I first heard “50 Ways to Leave Your Lover” and its hilarious, rhyming lyrics when I was a kid. He’s an American treasure. And after saying he was finished with touring, he changed his mind, and he’s on the road again.
Two things I share today: AĀ CBS Sunday Morning interviewĀ from last year and a performance of “Under African Skies” (Live from The African Concert, 1987)
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Recommended Resource
I spent the weekend with my friends Michael and Caleb DeLon — the father-son team behind The Paperback Expert. They help their clients build credibility and get more clients…
…which begs two questions: Are you credible? Do your prospects think so? The DeLons can help you answer those critical questions. They have devised “The Credibility Calculator” as a way to discover your “Credibility Score” in < 5 minutes. You’ll also get free access to videos to help you increase your credibility (and client-attracting power). ClickĀ hereĀ for the calculator.
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Recommended Event
Jon Keel is a LinkedIn master and a great teacher. He’ll host his 32nd(!) LinkedIn Masterclass/Workshop on May 6-8 (4-5 p.m. ET).
If LinkedIn is part of your marketing strategy for 2025 and beyond, I recommend this event. DetailsĀ here.
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Words to Ponder
“You know, life is what you make of it — so beautiful or so what.”
~ Paul Simon
Don't go away yet..
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