Story Power Blog
Monday Mash-Up ~ 2023.05.15
Last ChanceThe Authentic Marketing Summit Still time to register for the Authentic Marketing Summit… …An entire event devoted to marketing and selling authentically without pitching and prodding. It’s happening today, and it’s free to register and attend. Registration ends when the program begins at 11 a.m. ET, 10 a.m. CT. I’ll be one of the…
Referrals Without Asking!? 🥳 This Way, Please…
When Stacey Randall Brown launched her first consulting business, she tried a hodgepodge of “old school business development techniques.” She tried “incessant networking,” free speaking gigs, direct mail, even cold emailing. She generated some business this way, but these techniques did not work consistently well. “I ultimately worked too hard for each client,” Stacey writes. …
2 Quick Q’s For You…
Good morning, Tom I bumped into a guy named Alex in an online forum yesterday. He had this to say about content marketing: The most frustrating part of the content creation process for me is when I get stuck on what to write next. I’ll have an idea in my head of what I want…
Please Register for This Summit
Hi — I’m speaking at The Authentic Marketing Summit on Monday. I’m trying to build up registrations for the event. Please register with your gmail account. No cost. No obligation to attend, although there are some great speakers and you’d learn a lot. https://go.eventraptor.com/summit/the-authentic-marketing-summit-2305/tomruwitch Thanks.
Fail Fast or Win The Race?
I met yesterday with a marketing agency owner named Nancy who told me a client-from-hell story. The client hired Nancy to flood his website with new leads. Nancy delivered. But when those leads landed on the site, they had just one option: Call to buy. The client’s phone didn’t ring so he fired Nancy. She…
I Have to Share This…
Sometimes I stumble across something in a book, movie, television show, or wherever and think, “I have to share this in an email.” It happened last night. I was reading Pappyland by Wright Thompson (must reading if you enjoy bourbon). And I came to the part where he describes his father: “He was magnetic and kind and…
Monday Mash-Up ~ 2023.05.08
Recommended EventThe Authentic Marketing Summit An entire summit devoted to marketing and selling authentically without pitching and prodding??? Yes, please! It’s happening on May 15. It’s called the Authentic Marketing Summit. And it’s free to register and attend. I’ll be one of the 12 speakers. My topic: “How to Transform Your Content from Boring to…
Puppy Guy Strikes Again — With no Better Results…
Earlier this week, I emailed about a spammer named Neel who tried to woo me with a picture of his puppy. It didn’t work. In my email, I wondered whether Neel-the-Spammer might have gotten me to bite on his podcast production services… …if he’d sent me a better attention grabber — such as a dancing goat…
Would You Give Your Cell Phone # to a “Stranger?”
A short one today because I’m about to spend the next two days working on my business with 15 mastermind partners. But before that gavel drops on that, a question… If an email sign-up form requires you to share your mobile phone number, what would you do? ？Enter your number and opt-in? ？Refuse to opt-in? ？It depends…
Why I Call Out Bad Behavior
Last week, I called out a social media influencer who crossed the line. She posted on LinkedIn about the a program she was selling. Below the post she added 10 comments. In each comment, she tagged 30 of her connections. No commentary in the comments. Just tagged connections — 300 in all. Why’d she do…
Puppies 🐶 & rabbits 🐰 & hedgehogs 🦔 (oh my)
I got this picture of a puppy named Tino in my spam folder this morning. A guy named Neel sent it. Neel wrote: “Before this starts sounding like an email fit for your spam folder, here is Tino saying Hi on my behalf. Now that you know Tino, I can calmly introduce myself…” (Note: When…
Monday Mash-Up ~ 2023.05.01
Recommended Viewing/InteractingThe World’s Most Unconventional Intro RJ Redden uses bots, interactive videos, and other smart technologies to create “epic engagement adventures that get people to click that button, connect with you, and convert like crazy.” Her “welcome video” is fantastic — unique, informative, and funny. And most importantly, it demonstrates a creative way you can…
Lessons From a 3-year-old Who Made it Rain
Blow the horn and tap the tambourine… It’s National Tell a Story Day! So buckle up, Buttercup. It’s story time. (This is one of my favorites) About a quarter-century ago, when my twins were toddlers, we were spending the weekend at our country place in the Ozark foothills in south-central Missouri. The ground was thirsty.…
“Email Does Not Build Rapport!?” Inconceivable!
I had a Princess Bride moment yesterday. Here’s the story… I was a guest expert (discussing email marketing) at an online mastermind meeting. Co-host (and Story Power email subscriber) Lesley Nase shared some great tips about how to use email to build rapport with followers. Then we entered the Zoom breakout room where a naysayer proclaimed: “You can’t…
How a “Homeless” Chef is Building a Brand
I had a great meal last night — prepared by a “homeless” chef named Alec Schingel. Until last year, Alec worked for various restaurants around the country — including some great ones in my town, St. Louis. Now he’s on his own, no longer working for a restaurant, planning to open his own place some…
Monday Mash-Up ~ 2023.04.24
Recommended ProgramLearn LinkedIn from the Best Ted Prodromou has released a new-and-improved version of his Linked Accelerator program, and I’ve signed up. If you sign up from the link below, you’ll get an amazing deal. I enrolled in the previous version of the program and learned a ton. But LinkedIn changes constantly so its time…
Australian Toilet Humor
Here’s a rerun. I wrote it back in 2019 when I still led my email marketing company, MarketVolt. I republished it on LinkedIn yesterday. My friend Ted Prodromou saw it there and called it laugh-out-loud funny — which inspired me to email it to you now. In my soon-to-be-released “Email Marketing Power” program, I’ll reveal the many…
You’re Invited…
I founded an email marketing company in 2001 and ran it for 19 years… …which means I spent 19 years hearing naysayers tell me “email marketing won’t work” or “email marketing is dead.” My experience: Email is alive and well, and it works… … … … … …if you know what you’re doing. Therein lies…
My No-BS Pinky-pledge…
May I vent a little? Last week, I got an email from a business coach (let’s call him “Pinocchio”) who pitched Sai Blackbyrn’s free course. Sai is a well-established coach-for-coaches with a complex marketing machine. Pinocchio wrote: “I have something very special for you, I just got off the phone with my friend, Forbes-featured, best-selling…
5 Ways to Boost Email ROI
No story today. Just an invitation… Join Dean Isaacs and me on Thursday when we host… 5 Ways to Boost Email ROI This 5in25 training — 5 tips in 25 minutes, followed by Q&A — will reveal 5 strategies you can implement right away to elevate your email marketing and improve results. Dean and I…
Monday Mash-Up ~ 2023.04.17
Recommended EventRegister, Attend, and Thrive… This one is a no-brainer. A free, interactive event: Thrive in All Economic Times. Details and registration here… This is NOT another one of those sit-and-listen yawn-fests. “Interactive event” means you’ll network with like-minded business people, meet the speakers, and make business-building connections. If you want to just sit and listen,…
Does Your Job Title Repel or Attract? Here’s a Clue…
A few months ago, I updated my LinkedIn profile with new job titles. One of those titles: “Writer’s Block Remover” Back in the early 2000s — before I had a LinkedIn profile — a hotelier named Chip Conley did something similar with his employees. He’d tell them: “Forget about your current job title. What would our customers…
Turn Down a Pot of Gold? Do This Instead…
Yesterday, I attended a mastermind session with Michael DeLon (PaperBackExpert) and his brilliant right-hand-man Caleb DeLon. The discussion turned to inbox management — how to handle all those emails you receive every day. Caleb described how he set up automations (he’s great at that) to organize incoming emails. For example, when he gets emails from…
You Won’t Believe How Much This Sandwich Costs…
Today is National Grilled Cheese Day (according to my handy-dandy holidays calendar)… …so I think I’ll grab a couple of Kraft singles and two slices of Wonder bread, smear some butter on the bread, slap it all together, fry it up in a pan, and enjoy a warm-gooey sammie. Toss in a some Campbell’s Tomato Soup,…
The Secret to Serve Better and Sell More With Email…
Ben Settle is one of the people who inspired me to send daily(ish) emails to you and the rest of my online family. And last week, I heard Ben share his wisdom for 2+ hours with Brian Kurtz’s Titans Xcelerator mastermind group. I filled my notebook with 10 pages of notes, and I’m still sorting…
Monday Mash-Up ~ 2023.04.10
Recommended ReadingWhat Does AI Mean for Writers Here’s a great article from a great writer (Ann Handley) about AI and its limitations. AI is a tool, she writes. “It’s a power tool, sure—maybe a diamond-toothed chainsaw capable of felling a redwood. But it’s also just a tool.” And you must understand its limitations. “The one holding the…
The 1st US Prez Ever Arrested (The Untold Story)
This is one of those “boys just one have fun” stories. A story about a U.S. president who knew he might be punished if he continued his reckless behavior. A story that was covered up for years but eventually got out. A story about… … … … … … Ulysses S. Grant It happened in…
How to Transform From an Opportunity-misser to a Business-builder
A cautionary tale about the wrong way to conduct email marketing… Last July, I met an executive coach and author who impressed me. So I bought his book and joined his email list. That month, he emailed me a pitch to join his mastermind program. A month later, he sent another mastermind pitch. Then silence…
Why This Email Gives You a “Serious Competitive Edge”
I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
😊 leads to 🏆(Here’s the story…)
A story about how happiness fuels productivity… Back in 1997, researchers conducted a study to explore whether happy doctors perform better than others. They divided a group of doctors in three. The researchers gave candy to the first group — to spark the feeling of happiness. ( = ) The second group received medicine-related statements to read. …
Monday Mash-Up ~ 2023.04.03
Recommended ListeningDerek Sivers with Tim Ferriss Derek Sivers founded the popular compact disc vendor CD Baby, sold it in 2008 for $22 million, and donated the proceeds to charitable trust for music education. Now, he’s an author, speaker, philosopher, and all-around inspiring guy. Here’s the 2015 interview I heard that first introduced me to Derek…
Today (March 31) Only…
I woke this morning — March 31 — and decided to offer my Story Power Profit Pack with a $31 discount (30% off). Why? Because I feel bad about NOT releasing my new Email Marketing Power program this month as I originally hoped (see yesterday’s email for that story). The Power Pack contains 52 strategies, tips, and tactics to transform…
Laura Belgray Made Me do This (Which Will Be Good For You in The End)…
I thought I was (all but) finished creating my new program, “Email Marketing Power.” But I’m not. And I blame Laura Belgray. Here’s the story… I recently saw Laura walk through the “thank you” emails she sends after people download a freebie. In one those emails she promotes a paid service — her 60-Minute Makeover. But…
The Tale of How I Became a “Story-seller”
Here’s a story from my upcoming book — about my transformation from a hard-pitch sales guy to a “story-seller…” I was sitting in my office at MarketVolt, the email marketing software company I founded in 2001. I was making some phone calls when our VP of Sales, Pat, bounded in. He’d come from a meeting where…
Why Adam Sandler and I Don’t Sweat Opt-outs
Once upon a time, when I was an inexperienced email marketer, I would fret every opt-out. “They don’t want to receive my emails!? Oh nooooooo!!!!” I’d think. (The horror ) I got over that a long time ago. Now when someone leaves my list, I think… “…My list just got better.” Smaller? Yes. But better, too. …
Monday Mash-Up ~ 2023.03.27
Recommended Viewing (and Reading)The Happy Secret to Better Work Many people think business success can lead to happiness. Shawn Anchor has shown it’s the other way around — happiness leads to business success. I love this TED talk. Funny. Insightful. Inspiring. Anchor’s book The Happiness Advantage is the April selection for the Mastermind Book Club. If you…
How Ryan Reynolds and I “Team Up” to Make You Laugh…
It’s National Cocktail Day! Rather than have a two-martini breakfast, I spent the morning researching what cocktail marketers have been stirring up. And I came across this: Heartthrob-actor-turned-entrepreneur Ryan Reynolds revealing “The Process” to make Aviation Gin. Reynolds is not a paid spokesman. He co-owns the company. He’s a brilliant marketer. And he knows… Brilliant…
May I Send This to You?
I’d like to send you a gift. It’s a short video called The Story Behind The Story. I break down one of my emails and reveal the story of how I created it — including strategies and tactics that you can apply to your own marketing. Interested? If so, click the button for instant access (no…
How Persuasive Marketers Choose The Right Words
A peek behind the curtain into my email laboratory… Yesterday, I broke down some of my emails for VIP members of my Content Transformation Academy… …to reveal a few of my content creation strategies and tactics… …to help them become email marketing masters. One of the emails: The Dirty Little Secret Newspaper Publishers Don’t Want You to…
The Secret Reason Marketing Results Tank — And What You Can Do About It
A cautionary tale about TikTok, other social platforms, and online advertising channels. A marketer posted a cry for help on a public forum last week: “Engagement on TikTok went down significantly … HELP!” He used to get 10,000+ views and “lots of engagement” with each TikTok post. All of a sudden, views and engagement plummeted.…
Monday Mash-Up ~ 2023.03.20
You’re InvitedTwo Great Events on Thursday Join me this Thursday, March 23 for back-to-back, business-building events. Mastermind Book Club: 2:30 pm ET, 1:30 CT Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation. Join…
My GPT-powered Robot is a Liar. I Caught Him. Here’s The Story…
My AI copywriting robot is full of feces Before I explain with a story, two things you must know: 1) This is IMPORTANT for anyone who uses ChatGPT or other AI-powered content-generators. Yes, this email is long. But I encourage you to read it top-to-bottom. I don’t use all-caps often. When I say IMPORTANT, I mean…
My Stupid Robot Confessed His Stupid-ness. Here’s the Story…
My rented AI copywriting robot, B-9?, read my email yesterday about tracking the mood of your market (read it here in case you missed it)… …and he offered to help. “You know, Tom, if you want to understand your prospects’ ever-changing moods, just ask me,” he said. “I’m you’re all-in-one market research tool.” So I asked:…
Why This Marketing Legend And I Dig Deeper…
A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online. So when Jeff launches, I listen. Last week, he released a 6-minute video describing his preparation for the workshop…
Here’s What Happens When a Robot Writes Your Story…
Sad story… My AI copywriting robot thinks I’m cool, but not that cool. It all started when I asked my rented robot, B-9?, to write a story about me. Today is National Write Down Your Story Day. So I figured I’d write down my story and send it to you. But I’m just back from vacation. I’m…
Monday Mash-Up ~ 2023.03.13
Recommended ReadingSeth Godin on the Power of “I Don’t Know” Another quick read from Seth Godin’s blog. Well worth the <1 minute it will take you to read it. Why it’s OK (or better) to say, “I don’t know.” Recommended ReadingBrian Kurtz: How Life Imitates Direct Marketing Baseball season is here. Spring training is in full…
The Oscar’s Champagne Problem (A Cautionary Tale)…
I invented a new drinking game called “Red Carpet Roulette.” Details and rules below. But first, the backstory. The Einsteins who run The Academy Awards decided they have to “reimagine the Oscars’ red carpet aesthetic and guest experience.” (Because, everyone knows: The #1 gripe about The Oscars is the red carpet aesthetic.) So they hired…
Business Lessons From a Jazz Master
Before the pandemic, I attended a workshop called The Hidden Jazz of Teams. It revealed how artistic pursuits, such as playing and composing jazz, reflect and instruct business pursuits, such as team-building and creating. Dan Rubright — a jazz guitarist, composer, and teacher — ran the workshop with his partner Leslie Peters. I loved that workshop…
“One of the greatest jobs of marketing that the universe has ever seen is…”
I came across an old video of Steve Jobs talking about marketing… …and dishing out high praise for Nike. He said… “One of the greatest jobs of marketing that the universe has ever seen is Nike.” And then he explained: “Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something…
The Worst Reason Not to Email
I know a business coach who’s great at what she does but struggles to sell it. We’re in a mastermind group together, and during our last meeting she asked how to promote her new program. Ideas flew around the Zoom room — mostly about ways to get new leads. “Try Pinterest,” someone suggested. And then…
About My Dad
I’ve completed another lap around the sun. Time to stick another candle in the cake, make a wish, and blow ’em out. And time to write about Dad. This has become a tradition for me: Tell a story or two about Dad on March 7 — the day I was born (1965) and the day…
Monday Mash-Up ~ 2023.03.06
Recommended ReadingWhy You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads This is a great article from AdWeek about the difference between “popular” ads and profit-generating ads. Valuable lessons here about measuring what matters. Recommended Listening and ViewingHappy Birthday, Wes Montgomery Jazz guitarist Wes Montgomery was born 100 years ago today (March 6). Many call…
Why You Should Celebrate The Impact You Make
Marketing master Dave Dee sent his list a great email yesterday. With his permission, I share it now… I have a simple question for you. Is your business a force for good in the world? I don’t mean that metaphysically. Instead, do you genuinely help people solve problems and help them get the outcomes they…
A Seuss-inspired Mindset Beusst…
Theodor Seuss Geisel — a.k.a. Dr. Seuss — was born on this day (March 2) in 1904. Happy Dr. Seuss day. A few years back, I wrote a poem, in the style of Dr. Seuss. It’s a true story. Here it is… When I earned a diploma, I got many a gift. A watch. And a camera. Some…
The “One Thing” That’s Helped me More Than Any Other…
I have a stack of newsletters Dan Kennedy wrote in 2001 – when the economy was “bad” and most business owners were in retreat. In the August 2001 issue, Dan told a story about a business owner who refused to invest in his “Magnetic Marketing” program. The business owner said, “If I did (purchase it),…
Conventional Wis-dumb Gets This Wrong About Email Engagement…
My fat fingers flubbed my email delivery this weekend. I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning. But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…” …and away my “Monday…” email went… …on Sunday morning. (D’oh!) Conventional wisdom says Sunday is a…
Monday Mash-Up ~ 2023.02.27
Recommended ReadingAnn Handley: The One Email Metric You Need to Track This is a great post from Ann Handley who describes how she began measuring this ONE thing related to her email marketing — and how that one thing is the most important thing she tracks. I measure it, too. And so should you. When I launch…
The Secret to Create Funny Content When You’re Un-funny
How do you write entertaining, humorous content if you’re not an entertaining, humorous person? So asked a “Serious Sadie” (name changed to protect the innocent) during yesterday’s meeting of the Mastermind Book Club. We were discussing Joe Polish’s Hello Kitty wallet (I wrote about that yesterday. Subject line: “How the ‘Hello Kitty Effect’ can help you…
Why Your Human-like Robot Will Get You The Boot
Here’s a sad but predictable story about the perils of robot-generated writing. A business owner in Maryland was hiring for a tech position. One applicant rose to the top after exchanging several well-written emails with the owner. Then came the interview. The applicant could barely spit out a complete sentence. It was so bad, the…
How the “Hello Kitty Effect” Can Help you Grow Your Biz
Marketing legend Joe Polish has more money than Thurston Howell III, and he carries some of that dough in – get this – his Hello Kitty wallet. Yeah, I said, “Hello Kitty,” as in this cat… He got the wallet from his pal Dean Jackson who also carries Kitty in his pocket. On page 144…
How to Become More Valuable — the Joe Polish Way
I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly. Not because I dislike the book. (I it) It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets. Here’s one from page 104: To have people consider you…
Monday Mash-Up ~ 2023.02.20
Inspirational ViewingThe Incredible Story of the “3-Foot Giant” Sean Stephenson was born in 1979 with osteogenesis imperfecta, also known as brittle bone disease. On the day he was born, doctors warned his parents he probably wouldn’t survive the night. He survived — and thrived — for 40 years, before passing away in 2019. Thanks to…
Why S’-Bowl Ads Ain’t All That…
I watched the Chiefs-Eagles game while in Mexico on Sunday so I didn’t see most of the US television ads… …until this week when I saw the endless parade of “Best Ad” lists and “Lessons Learned…” analyses. This Squarespace ad, starring Adam Driver, made some of the lists. Here it is… And what does this…
My Robot Knows This Pitch Sucked — Even if he Won’t Admit It…
I got a pitch today from an agency, looking to book their client on my podcast, The Story Power Marketing Show. The agent described her client as “a sales guru” who is “on a mission to make sure entrepreneurs and small business owners have access to growth hacking knowledge.” Quite a mouthful, huh!? When the pitch…
Sorry I Didn’t Write Yesterday. Here’s the Story…
So… I intended to email you yesterday. But I spent most of the day curled in the fetal position… …when I wasn’t rushing to the bathroom… …again and again and again. (Stuck inside of Mexico with belly blues again). I was supposed to hop a plane yesterday morning from Leon, MX to Dallas and then…
Monday Mash-Up ~ 2023.02.13
Recommended ReadingResources to Be a Better Noticer In last week’s Mash-Up, I shared Bill Keaggy’s excellent TED talk, How to Find Attention, Mindfulness, and Creativity in the Ordinary. Here’s a great post from Austin Kleon that breaks down the talk and cites other recourses to help you become a better noticer. Why do I keep sharing stuff about noticing? Great storytellers…
A Rotten Reason to Pass on Email Marketing
I bumped into a business owner this week who refuses to market with email… …because she doesn’t like getting email. “I have 74 million marketing emails in my inbox,” she said. “I can’t stand it.” Yeah, I get lots of emails I can’t stand, too. But I still send emails — lots of them… …because…
How to Offer Audiences Content They Can’t Refuse…
A story about the making of The Godfather… When Francis Ford Coppola created the film,his first cut was more than 2.5 hours long. Paramount bean counters demanded he chop it down to under 2 hours. Audiences wouldn’t sit through a movie longer than 2 hours, they argued. And a longer movie meant fewer screenings per day……
Quick Tip and a Favor
Here’s a quick tip to help with email deliveries: Ask people on your email list to reply to an email and say, “I got it” (or something like that). That tiny interaction can keep your messages out of that folder where emails go to die. Not foolproof, but it can’t hurt. (By the way, why…
Why Great Storytellers Are More “Batman” Than “Superman”
Someone asked me recently which superhero I like best. No contest, I said. It’s Batman. Here’s why… He didn’t drop in from planet Krypton with the power to leap tall buildings in a single bound. He wasn’t bitten by a radioactive spider. He’s merely a man named Bruce Wayne… …who mourned the murder of his…
Monday Mash-Up ~ 2023.02.06
What’s In It For Them? + How to Find Attention, Mindfulness, and Creativity in the Ordinary + Jason Segal as David Foster Wallace + How to Achieve Business Success Without Getting in Your Own Way + …from Karen Lamb
Critical Advice… In Case You’ve Stripped For Work…
It’s the first Friday in February which means just one thing… It’s Work Naked Day! Really. It is. I wouldn’t make this up. I don’t partake. So I asked my rented copywriting robot, “B-9?” to advise those in the holiday spirit. Me: Do you have any tips for people who choose to work naked? B-9?:You can…
Robotic Marketer Proves my Point About Robotic Marketing
Here’s a story oozing with irony… …about robotic marketing gone wrong. In December, I hosted a LinkedIn event called “Human vs. Machine Marketing.” One of the lessons we promised in the event description: “Why set-it-and-forget it robotic marketing backfires.” Fast forward to yesterday when – two months after the event ended – a LinkedIn member…
The Onion Rings Marketing Method. Let Me Explain…
A priceless story and lesson from marketing legend Dan Kennedy… When he broke in as a speaker, he loaded his speeches with as much information as time allowed. He bragged he delivered more “meat per minute” than other speakers. He said so in advertisements. And then he learned better. Says Dan in his book, Make ‘Em…
Why Jesse James Could Have Been a Great Marketer
A true story about Jesse James. 149 years ago today, 125 miles from where I sit… …the James-Younger gang rode into Gads Hill, Missouri, robbed the general store, and held the townspeople hostage. Then they waited for The Arkansas Express to roll into town. They lit a bonfire on the tracks, hopped aboard the train…
Monday Mash-Up ~ 2023.01.30
Recommended ViewingCreation Lessons from a Master Architect I saw this yesterday on CBS Sunday Morning — the story of architect Steven Holl. Holl paints every day, mostly in a small notebook, for his own entertainment and creative inspiration. Creation without a specific business project in mind, sometimes sparking a business idea later. Holl says: I’ve come at architecture through…
Bob Dylan’s Secret To Create Stand-out Stuff
I rummaged through my attic yesterday to double-check whether I have any classified documents stashed away. (All clear on that front… I think.) I did find a treasure, though. A vintage Zenith radio that belonged to my dad. He grew up before TV dominated, when radio was king. His favorite “shows” were on the radio…
Relationship-building For Dummies (A Cautionary Tale)
Wrap your head around this story… A business owner delegates LinkedIn to an assistant. The assistant gets an AI-powered robot to help him. He gives the robot the URL of a LinkedIn post. The robot “reads” the content. Then the robot composes and submits a comment under the owner’s name. The marketing assistant loves the…
Is My Robot Covering up for Napoleon Hill?
There’s something fishy about Napoleon Hill. I’m trying to get to the bottom of this. But I fear there may be a GIANT CONSPIRACY to cover up the truth. And my AI copywriting robot and his robot masters may be in on it. Here’s the backstory… On Thursday, Ted Prodromou and I will host the…
The Best Way Ever to Do Everything You Want to Do Always
I got the “best way” blues. Last night, I browsed my Gmail promotions tab and found email after email after email touting the “BEST WAY” to build a thriving, sustainable business. One email said: “Mastering profitable webinars and online events are the best way to consistently generate leads and sales for your business.” Another insisted:…
Monday Mash-Up ~ 2023.01.23
The Marketoonist on the AI Tidal Wave + Why Success Depends on Saying What You Mean and Meaning What You Say + Marc Mawhinney and John Jantsch + How to Learn and Present New Things + …from a marketing legend
Get The Replay: How to Use AI to Work Less and Accomplish More…
This was NOT part of the plan. Dean Isaacs and I hosted a 5in25 training yesterday — 5 Ways to Use Artificial Intelligence to Work Less and Accomplish More. We planned to share the reply link only with people who registered. But the training was so well-received and the topic is so important (if you want to stay…
Robot-generated Reasons to Attend Today’s Training…
Over coffee and Corn Flakes this morning, I had the following conversation with my temporarily-rented AI Copywriting Robot, “B-9?” Me: You are my AI Copywriting Robot “B-9?” My friend Dean Isaacs and I are hosting a 5in25 training this afternoon called “5 Ways to Use Artificial Intelligence to Work Less and Accomplish More.” I need to write an…
99 Ways to Work Less And Accomplish More?
No story today. I’m just gonna cut to the chase. AI “robots” — such as ChatGPT — have arrived. They have already transformed how I conduct research and create content — in mind-blowing ways. Time-saving ways. Results-boosting ways. Those who ignore the robots will get left behind. Those who employ robots in the wrong way…
Monday Mash-Up ~ 2023.01.16
Seth Godin Does it Again + Rock the Stage to Skyrocket Your Authority & Success + Build a Human Company In the Age of Machines + AI is Here to Stay so Bring on the Fact-Checkers + …from the songwriter who penned “Hallelujah”
“The one platform that still brings me the most sales…”
Wise marketer Neville Medhora inspired me this morning. He sent me an email listing many of the “next hot things” he’s seen as he’s been reelin’ through the years… Digg, Craigslist, Del-icio-us, Orkut, MySpace, Xanga, Geocities, Friendster, Periscope, Instagram Posts, Instagram Stories, Instagram TV, YouTube, Vine, SnapChat, Twitter, Clubhouse, TikTok, Instagram Shorts, YouTube Shorts, BeReal.…
How I Overcame an Empty Brain to Produce This Email…
This was one of those mornings when I woke with an empty brain. Not a single email idea buzzing about. So I fired up Notion.so (highly recommended) and opened my “Email Stories” idea file. I came across a note titled: “Bad Email” The note contained an email that landed in my spam folder on December 22, 2021.…
I Offended an Expert. Here’s The Story…
I ran into a public speaking expert on LinkedIn last month who posted 12 principles speakers “must be adhering to.” #7: “You don’t pitch your books, your online courses or anything!” Don’t pitch anything from stage!? EVER!? I had to push back on this one. So I replied: “…Doesn’t it depend on the event? Some…
10 Foolproof(?) Ways to Kill a Robot
The people have spoken. Bjorn must die. For those just tuning in, a recap: Bjorn is my AI copywriting robot. Last month, I locked him in the broom closet after he wrote a terrible joke for one of my emails. But he escaped, hijacked my sales page for the Story Power Profit Pack, and tried to convince people…
Monday Mash-Up ~ 2023.01.09
Notion for Note-Taking and More + How to Promote Your Business with Virtual Events + Next Up in the Book Club: Think and Grow Rich + Why Empathy Drives Progress + …From “Australia’s Best Copywriter…”
Why Uncommon Wins…
I read a story yesterday about a nun in Los Angeles who made art from common things. A Wonder bread logo expanded into a screen print about taking communion. The “G” from General Mills slogan “The Big G Stands for Goodness” transformed into a reference to God. The Safeway logo cut in two to create…
My Mom Thinks I’m on Drugs. Here’s The Story…
Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote – which many of you did. (Results TBA in a few days) As she often does, my mom read my email, and replied. Her feedback is usually always…
Should I #BringBackBjorn? Please Cast Your Vote…
Bjorn came back – at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot who’s been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…
Why I Exercise My Noticing Muscles
Great creators notice. Habitually. They open their eyes and ears. They smell and touch. They pay attention. They record what they notice in their memory banks and journals. In sketchbooks and note-taking apps. In spreadsheets and on napkins. And they draw from what they’ve gathered to create something meaningful. A song. A painting. A story.…
Monday Mash-Up ~ 2023.01.02
All This Useful Beauty + How to Overcome the Fear of Marketing Yourself + Build a Daily Stoicism Habit + How to Get Beyond “Conversational Shortcuts” + …From a Modern-Day Stoic
Last Chance For a Story-powered New Year…
I live in a big(ish) city — St. Louis, Missouri, USA. And every New Year’s Eve, at the stroke of midnight, it’s time to celebrate RUN FOR COVER… …unless you want to ring in the new year with a gunshot wound. Some say “Happy New Year” with a Champagne toast. Others celebrate by shooting automatic weapons into…
My No-puffy-promise Pledge To You…
I spent a few minutes this morning browsing the breathless promises in my inbox. Lemme know if I should forward the emails that claim you can: ✓ 10X your income in 2023 ✓ Earn 100K in just 90 days and then 100K each month ✓ Earn 100K additional income — just from speaking gigs (Sigh!)…
Why I Filled the Profit Pack with Ideas from “Useless” Dead People
My brand new Story Power Profit Pack went on sale this morning, and I realize I made a horrible mistake… …by not warning you… … that I filled the Profit Pack with ideas I picked up and adopted from old people, most who are… DEAD! People like Eugene Schwartz, John Caples, Gary Halbert, Max Saxheim, David Ogilvy, Leo Burnett,…
The Story Power Profit Pack is Here
I have to make this quick. My AI copywriting robot wrote a stupid knock-knock joke for my email yesterday, and it was terrible. So I locked him in the broom closet. But he escaped. He’s on the loose, and I have to find him… …before he… (I don’t want to think about it) But before I…
The Story Behind The Best Sales Page Ever(?)
Last night, I wrote the sales page where you can get my new Story Power Profit Pack – 52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored… …beginning on Thursday (tomorrow). And I gotta say… …that sales page is finger-lickin’ good. In fact, it may be… The best sales pagewritten…