Don’t Do LinkedIn Like This Guy…


Some people don’t know how to take “no” for an answer. 

Take Brecht D. who messaged me six days after we connected on LinkedIn. He said he “collaborates” with businesses like mine to “scale to $100k+ /mo profit through our Neuro-Emotional Persuasion Scaling model.” 

Brecht asked: “Are you opposed to having a brief conversation around this to see if could possibly help?” 

As much as I love discussing nuero-emotional persuasion scaling models 😜

…I was opposed to having a brief conversation. 

I didn’t respond. 

Twenty-four hours later he responded with this: 


I didn’t respond. 

Three days later he chimed in: “Would you be open to having a quick 10m connect call to look at any possible hidden gaps in your client acquisition process that might be preventing you from scaling?” 

I answered: “No thanks, Brecht.” 

A week passed. No Brecht. Then another week. No Brecht. Then a third week. By then, I’d long forgotten about him (Bye-bye, Brecht). 

But then, last week, four weeks after I said, “No,” Brecht resurfaced — like The Creature from the Black Lagoon.

“Oh I apologize, I didn’t mean to offend you,” he wrote. 

(He hadn’t offended me. But he was annoying me.) 

He continued: “And just so you’re aware, I’m not quite sure we could even help you yet, we’d have to understand more about what you’re doing now for client acquisition and scaling your business, just to see if we could even help you in the first place and if we can’t we can just end the call or if you find that we can possibly, we can continue the conversation if you’d like. You with me on that, Tom?” 

For those keeping score at home, let’s recap: 

Brett asks for a call. Tom says no. Brett apologizes and then asks for a call. 

My reply: “No thanks.” (I’ve been accused of being “too polite.” If Brecht resurfaces again, I’ll bare my fangs.)

So it goes with
the pitch-and-pray crowd
on LinkedIn.

If you’ve spent any time on LinkedIn, you’ve seen ’em…

…the pitchy pests who say, “Thanks for connecting. Let’s jump on a sales call.”

Most slither back to the lagoon if you ignore them or say, “no.” Some, like Brecht, resurface — even after you ask them to shoo. 

You don’t have to be a pitchy pest to make LinkedIn work for you. 

My friend Dean Isaacs and I both use LinkedIn to connect with prospective partners and clients, grow our email lists, expand our reach and authority, and generally boost our businesses — all without being pitchy pests. 

Later today (Thursday, 5/25) we’re hosting a training:

5 Tips to Grow Your Business with LinkedIn

When: Thursday, May 25, 3:30. p.m. ET

Where: Live on Zoom

What: Dean and I will share 5 tips to reveal what’s working NOW on LinkedIn so you can…

✓ Stop chasing leads and start attracting real prospects

✓ Use AI to find ideal prospects who want to do business or partner with you

✓ Leverage other peoples’ followings to gain exposure and make meaningful connections

✓ Establish your authority and become a standout in your field…

…and more.

This is a 5in25 training — 5 tips in 25 minutes, followed by Q&A. It’s free to attend, but you must register in advance. Click the button below to register. 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.