“Email Does Not Build Rapport!?” Inconceivable!

Email build rapport

I had a Princess Bride moment yesterday. Here’s the story…

I was a guest expert (discussing email marketing) at an online mastermind meeting.

Co-host (and Story Power email subscriber) Lesley Nase shared some great tips about how to use email to build rapport with followers. 

Then we entered the Zoom breakout room where a naysayer proclaimed: “You can’t build rapport with people on an email list.” 

I replied: Many people don’t know how to build rapport with email subscribers. But if you know what you’re doing, you can build strong rapport with subscribers.” 

Naysayer shot back: “No. You can’t build rapport with emails.” 

And that’s when I remembered that scene from The Princess Bride. I channeled Inigo Montoya and thought, “You keep using that word (“rapport”). I do not think it means what you think it means.” 

Here’s that GREAT scene…

And here’s what that word means: 

rapport [ ra-pawr, -pohr, ruh- ]
relation; connection, especially harmonious or sympathetic

And yes, Buttercup…

…email, when done properly, builds rapport…

…and lots of it.

Successful, confident email marketers know…

It’s all about

When you consistently deliver informative, entertaining, relevant, emails — based on a deep understanding of and respect for your followers…

…you strengthen relationships…

…you build trust…

…you establish mutually-beneficial connections…

…and (here comes the bottom line)…

…you sell more —
without pitching
and prodding. 

(I ran an email marketing software company for 19 years. I saw this happen again and again and again.)

That’s why I’m working on my new program — Email Marketing Power — so you can consistently deliver entertaining, relevant, rapport-building emails. 

Stay tuned for the details.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.