😊 leads to 🏆(Here’s the story…)

happiness

A story about how happiness fuels productivity…

Back in 1997, researchers conducted a study to explore whether happy doctors perform better than others. They divided a group of doctors in three.

The researchers gave candy to the first group — to spark the feeling of happiness. (🍭 = 😊)

The second group received medicine-related statements to read. 📃

The third group received nothing.

Then the doctors received a set of symptoms to analyze.

The “happy” doctors came to the correct diagnosis twice as quickly as the others, and they demonstrated three-times more intelligence and creativity.

And all it took was a small piece of candy. Not a big-bucks bonus. Not a promotion. Just a little sweet (and they didn’t even have to eat it).

In his great book, “The Happiness Advantage,” Shawn Achor writes, “Even the smallest shots of positivity can give someone a serious competitive edge. 

“Conventional wisdom” suggests productivity and success breed happiness.

But it’s the other way around. 🔁

Happiness breeds productivity and success. 😊 → 🏆

So says Achor in “The Happiness Advantage.”

(The docs-and-diagnoses story is just one example he cites.)

“The Happiness Advantage” is the April selection for the Mastermind Book Club.

Each month, Ted Prodromou and I choose a great book for club members to read and discuss.

The discussion begins in our online community. We discuss the book live on Zoom on the fourth Thursday of the month. It’s free to join.

You don’t even have to read the book to participate. Members trade insights from the book (you can tune in without reading) – focusing on how to apply lessons from the book to implement business-building action.

The key word: Implement.

You can learn more about the club and join for free on our website. Click the blue button below to go there…


Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.