Why This Email Gives You a “Serious Competitive Edge”

happy reading

I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)…

…and how, as Shawn Achor, wrote…

“Even the smallest shots of positivity can give someone a serious competitive edge.”

Makes me wonder about my emails.

Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. 

I add the sugar and spice because…

…Information-only is not enough. 

Information-only emails are like the foulest tasting medicine. Good for you, maybe, but difficult to swallow. 

(Mary Poppins was right about a spoonful of sugar ☂️)

When you spice-up your emails with stories, personality and humor, your followers gobble them up, read them top-to-bottom, and respond to your calls-to-action. 

That’s good for you…

…and for your readers who benefit from your wisdom. 

But there’s more to it than that. 

When you write emails with personality, humor and entertaining stories, readers don’t just benefit from your wisdom. They benefit from the shot of positivity. 

My emails make you smile, don’t they? 😊
If yes, that gives you a competitive edge. 

Some days, my emails dish out information you don’t need or you already know. 

But they’re still valuable because they dish out a spoonful of happiness to boost your creativity, focus, and productivity. 

The happiness lifts you every time — even when the information doesn’t.

That’s why I’ve come up with a new name for these little shots of positivity I serve you every weekday…

You are currently gobbling up a…


Daily(ish) marketing nourishment. 
Tastes great. More ful-filling. 

(Yum! 😋)

I’ve whipped up and dished out Happ-e-Mails for years. I just didn’t know that’s what they’re called until I noodled on those happiness-powered doctors. 

So now you know. 

You can start every weekday with a Happ-e-Mail. And when you do, you’ll have a serious, happiness-fueled competitive edge. 

One more thing…

My soon-to-be-released Email Marketing Power will be like a cookbook, loaded with recipes to help you create your own happ-e-mails. 

If you want to create emails that readers gobble up (and that give them a competitive edge)…

…reply to this email and say,
“I want those recipes.” 

I’ll put you on the early-bird list — which will give you access to discounts and bonuses. Email Marketing Power won’t be cheap. But early-birds will get more for less (talk about a competitive edge). 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.