AI did not Create this Brilliant AI-inspired Billboard…

AI-inspired billboard

Last week, I visited an online forum where some copywriters were debating the good and bad of AI. 

A couple of doomsdayers announced they were quitting copywriting to become plumbers or electricians. 

Maybe they should move to Antwerp where they can work on this building:


…and ironic. 

I’d bet a gazillion dollars AI didn’t write that billboard copy or generate the idea. 

How do I know? Because ChatGPT doesn’t know about all those copywriters (and others) who worry AI will replace them. 

As ChatGPT itself told me: “The version of ChatGPT you’re interacting with, based on the GPT-4 architecture, stopped learning from new data in September 2021. While it can generate responses based on the information it learned up until that point, it does not have the ability to access or learn from any information, events, or developments after this cutoff.”

I tested ChatGPT with the following prompt: “I run a recruiting firm for construction jobs. I’m targeting copywriters who are looking for a career change. Please list key talking points that will convince copywriters to leave their jobs and look for work through our firm.”

ChatGPT offered 10 angles – none of which mentioned AI. 

If you rely solely on AI to conduct market research, generate all your content ideas, or serve as your ghost writer…

…you may miss the best angles…

You’ll spit out the same stuff as all the other robot-reliant-marketers. 

And you’ll miss the opportunity to stand out as a human who really understands what your prospects are going through. 

AI is a great tool. But your marketing needs you, your human perspective, and your human voice. 

If you want to attract clients, you have to deliver content that’s relevant to them, that reflects the journey their on. 

You’re invited…

I’ll show you how to do that TODAY when I host a free training: How to Transform Your Emails from Prospect-Repelling to Client-Attracting 

Email can generate the best ROI of any marketing medium – when done right. But most people dish out the same old, boring, “blah, blah, blah” emails that rarely inspire subscribers to open, read, or act. 

I’ll reveal how to:

✓ Create story-powered emails that subscribers read from top to bottom. 

✓ The right and wrong ways to use ChatGPT to help with idea-generation, drafting content, and other marketing activities. 

✓ Quickly and simply overcome writer’s block. 

✓ Avoid the biggest mistake most emailers make when creating story-powered content.


Live on Zoom (you’ll get the link when you register)


TODAY, June, 8, 2023 ~ 3:30 PM ET | 2:30 PM CT

Simple, one-click registration

If you’d like to attend, just click the “SAVE ME A SEAT” button below. You’ll automatically be registered for the event without filling out any forms. 

You’ll jump to a page with all the event details (including the Zoom link). And I’ll follow-up with some reminder emails as the event approaches.

I won’t share the recording for this one, so join us live if you’re interested and able…

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.