Monday Mash-Up ~ 2023.03.20

Janine bolon

You’re Invited
Two Great Events on Thursday

Join me this Thursday, March 23 for back-to-back, business-building events. 

Mastermind Book Club: 2:30 pm ET, 1:30 CT

Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation. Join the club (it’s free) to get the Zoom link for Thursday’s meeting.

5 Tips to Identify and Remove the Revenue Roadblocks in Your Business: 3:30 pm ET, 2:30 CT

A 5in25 Training – 5 tips in 25 minutes, plus Q&A…

During this live-on-Zoom event, Dean Isaacs and I will reveal:

✅ Why smaller is better when choosing a viable target market.

✅ How to rethink your approach to selling to overcome fear and land more clients.

✅ The fastest way to generate more revenue — quickly.

✅ What to do when “engaged” prospects don’t buy. 

All this and more, delivered in 25 minutes.

Recommended Reading / Viewing
So Bad, They’re Funny

A British music collector has launched an exhibit called The Worst Record Covers in the World. 

The collector, Steve Goldman, told The Guardian that the first rule for choosing a cover for the exhibit: “It has to make me laugh.” 

From what I’ve seen, Steve chose well. 

Here’s the article from The Guardian about the exhibit. And here’s a video about Steve’s collection

Recommended Viewing / Listening
How to Run a Business, Not Have It Run You

The latest episode of my podcast, The Story Power Marketing Show, with guest Janine Bolon

Janine Bolon has always loved figuring out how things work. A scientist to her core, she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years, she dropped out of corporate America to homeschool her four children. She has always had a side business in her life and shares with others how to manage a well-lived life of children, family, friends and clients while not suffering from burnout. Her 12 books, 91 online courses, four podcast programs and radio show all express her desire to share her systems & routines with others.


~ How Janine started a thriving business when she was just 10 years old (1:58)

~ Why you need the courage to say no and stand by your values (7:51)

~ How to avoid burn out (15:49)

~ The importance of clarity (20:00)

~ The importance of understanding profit margin (25:13)

~ The “work-life balance” myth (30:29)

~ How to connect with Janine (33:33)

Excerpt video: here

Full episode video, audio, and show notes: here

If you like what you see and hear, please review the show wherever you get your favorite podcasts.

Recommended Reading
The Truth About Winter by Dixie Gillaspie

I just read my advance copy of The Truth About Winter by Dixie Gillaspie. 

This is an extraordinary novel about trauma and healing, denial and discovery, truth and love. Ultimately, it’s about choosing. This novel reminds us to embrace our power and choose to live on our terms — with joy and love.

You can order your copy starting tomorrow. (Only for Kindle right now, the print book will be available in two weeks.)

And you can sign up to attend one of the two launch parties — live Zoom events with Dixie, her publisher (Michael Beas) and her editor (Maria O’Rourke). Michael will interview Dixie about the book, and the audience will have the opportunity to ask questions.

Wise Words…
…From Dixie Gillaspie

“Do you ever ask yourself how much better your outcomes might have been if you’d prepared for the best?”

– Dixie Gillaspie

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.