Monday Mash-Up ~ 2023.03.27

luke

Recommended Viewing (and Reading)
The Happy Secret to Better Work

Many people think business success can lead to happiness.

Shawn Anchor has shown it’s the other way around — happiness leads to business success. 

I love this TED talk. Funny. Insightful. Inspiring. 

Anchor’s book The Happiness Advantage is the April selection for the Mastermind Book Club. If you like the video, get the book and join the Club.


Recommended Reading
Random Thoughts from Ted Prodromou

Speaking of the Mastermind Book Club…

Ted Prodromou is my Book Club partner in crime…

…and he’s one of the wisest marketers I know. He litertally wrote the book on LinkedIn marketing (“The Ultimate Guide to LinkedIn Marketing”). You can get a free copy here

And he recently launched a newsletter on LinkedIn called “Random Thoughts.” 

Ted is one of the few marketers I include in my “When they write it, I read it” file. Check out the newsletter to see why. 


Recommended Viewing / Listening
How to Land More Clients – the Aussie Hermit Way

The latest episode of my podcast, The Story Power Marketing Show, with guest Luke Charlton

Luke Charlton runs a successful ad agency that helps coaches and high-ticket service professionals get clients online. He’s spent over 16 million on ads and has helped clients generate more than 50 million in revenue from his ad campaigns.

Along with that, he’s been hired by top ad agencies to write copy for world-leading experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.

DISCUSSED IN THIS EPISODE

  • Why focusing on systematic approaches to marketing leads to predictability and consistency (1:43)
     
  • The key system you need in place to convert traffic into clients or customers (6:53)
     
  • Simple methods to get clients: the power of a free guide (lead magnet) and consistent email follow-up (9:59)
     
  • Why stories in emails are the secret sauce for effective communication (17:04, 19:32, 22:05)
     
  • Don’t overcomplicate storytelling: how to tell a story like you’re talking to a friend and refine it later (20:27)
     
  • The crucial reason people need to understand the ‘why’ before they’re interested in the ‘how’ (23:08)
     
  • The email that “broke the internet:” How storytelling and entertainment can engage readers like never before (24:07)
     
  • How to exaggerate your personality and become unforgettable: how to create a memorable character in email marketing (35:51)

Excerpt video: here

Full episode video, audio, and show notes: here

If you like what you see and hear, please review the show wherever you get your favorite podcasts.


Recommended Viewing
The Adam Sandler Roast/Love-Fest

Earlier this month, Adam Sandler received the Mark Twain Prize for American Humor. 

Earlier this morning, I stumbled upon video highlights from the awards ceremony…

…and down the rabbit hole I went. Sandler’s pals roasted and honored him. Conan O’Brien. Ben Stiller. Drew Barrymore. Dana Carvey. Chris Rock. Jennifer Anniston. Pete Davidson. And Steve Buscemi.

Plus a great acceptance speech from Sandler himself. 

I watched them all…

…and laughed my a$$ off. 

You can find all the speeches on YouTube or here.

Here’s the Buscemi speech


Wise Words…
…from Adam Sandler

“I’ve been called a moron since I was about four. My father called me a moron. My grandfather said I was a moron. And a lot of times when I’m driving, I hear I’m a moron. I like being a moron.”

– Adam Sandler

(Watch for an email later this week about why I think this email is so profound, wise, and inspiring for business people). 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.