This is NOT the Greatest Email Ever Made (and That’s Good)…


When the Beach Boys’ Brian Wilson heard The Beatles’ “Rubber Soul” in December 1965, he was blown away…

…and he was inspired. 

Legend has it he told his wife, Marilyn, he was going to produce “the greatest rock album ever made.” 

(Holy Ambition, Batman!)

Six months later, on this day (May 16) in 1966, The Beach Boys released “Pet Sounds.”

If you want to see what man-pursuing-perfection looks like, check out the movie “Love & Mercy.” Paul Dano portrays young Brian Wilson making “Pet Sounds.” 

It’s fascinating – and a bit terrifying – to see the master at work. Never satisfied. Always tinkering. Driving the studio musicians crazy. Driving himself crazy.

This is a cautionary tale about the relentless pursuit of perfection. 

The album cost $70,000 to produce (a fortune in those days). 

And after all that, the album flopped – at least by Beach Boys’ standards. 

It hit #10 on the US charts. Not bad, but worse than the previous 10 Beach Boys albums. 

American fans and critics didn’t know what to make of the album’s lush orchestration and introspective lyrics. They wanted catchy pop songs about about surfin’ and cars and girls. 

Their lukewarm response devastated Brian. His wife Marilyn later said, “That really hurt him badly, he couldn’t understand it. It’s like, why put your heart and soul into something? I think that had a lot to do with slowing him down.”

Reminds me of some business owners I know. They sit down to write an email, and they give it the Brian Wilson treatment. Never satisfied. Always tinkering. 

I met with one business owner the other day who told me she struggles to write emails because she worries constantly whether they’re good enough. I assured her: 

You don’t have to produce the greatest email ever made.  

Don’t set out to be perfect. Set out to create a lot of content that is informative, relevant, and entertaining.

Release your work. Rinse and repeat. You’ll get better and better as you go.  

It’s better to be prolific than perfect.

(Anyone can discover how to be prolific and effective. No one’s perfect.)

Next month, I’m launching a do-it-with-you mastermind where I’ll reveal strategies, tactics, systems, and tools to be a prolific, client-attracting, content creator. 

If you’d like to know more, reply to this email with “I want to be prolific,” and I’ll circle back with the details. 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.