The Thing That Makes us Humans Unique

pat

I began listening to Pat Metheny in 1978, and I’ve been listening ever since.

Last night, I sat in Section C, Row G, Seat 9 at The Sheldon Concert Hall in St. Louis, listening and watching as Metheny and his band created beautiful music for two(+) hours.

As I sat there, tapping my foot, nodding me head to the beat, and smiling ear-to-ear, I thought…

…how awesome it is to create something beautiful and to experience another human’s creativity.

We humans are unique. We compose songs. We craft stories. We build things. We improvise.

We’re not robots.

Robots can assemble songs and stories resembling human creations. But when the robots do the work, there’s something missing — both for the human creator and the audience consuming the creation.

We humans experience something profound and fulfilling when we create.

Same goes when we consume someone else’s song, story, or other creation.

Human creativity lifts us and connects us.

We diminish the experience when we push a button and say to the robot, “Build it for me.”

This isn’t an anti-robot rant.

I’m excited about AI and its potential. I’m diving deep into ChatGPT and other AI tools to discover how it can help me and my clients create more quickly and effectively.

The key phrase there: help me. Not replace me. I don’t want a robot to be a ghost writer who assembles my content without my human touch.

I want to experience — and I want to help you experience — that profound and fulfilling something creators feel.

I want audiences — mine and yours — to feel the sense of connection that comes when they consume our creations.

That’s good for business, and that’s good for the soul.

One last thing…

Here’s a 1982 recording of Pat Metheny performingĀ Are You Going With Me.Ā It’s from his 1983 albumĀ Travels, and it’s the song that closed his set last night at The Sheldon.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

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4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.