Do Toddlers Write Better Emails? You may be Surprised…


Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman:

“Want your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just don’t use them. Why? Because big words don’t sound natural.”

Right on, Justin.

Reminds me of the time I heard some smarty-pants radio hosts call a song “casual profundity.” After looking up “profundity” in the dictionary, I sent an email mocking that mouthful of unnatural-ness. 

I wrote, “There’s often a simpler word. A shorter word. A more widely-known word.

In most cases, you can find a simpler, shorter, widely-known word that means the same as the big word. The small word paints the same picture, tells the same story.” 

And, as Justin points out: The small word sounds more natural. 

More conversational. 

More human. 

More personality-er. 

That word, “personality-er” – I borrowed it from Justin.

He sells a thing called the “Write More Personality-er Workshop – 57 Ways to add punch, power & pop into your everyday writing.” 

And I bought it for $169. 

Worth every penny. 

You can get it here:

No kick-back for me. I’m sharing this because it’s great…

…and because this tip about big words will help you turn emails from trash to treasure. 

I thought about weaving the tip into my workshop later today – How to Transform Your Emails from Trash to Treasure (details and registration here)…

…but I already have five great tips lined up for you. 

This is a 5in25 workshop – 5 tips in 25 minutes, followed by Q&A. 

If I include the tip about big words, that would make 6. 

A “6in30 workshop?’  Not as catchy, is it? 

So, consider this a bonus tip (thanks, Justin, for letting me share some stuff from your paid program). 

If you want 5 more tips, sign up for the workshop.

Today (Friday, June 3). It starts at 12 p.m. EDT, 9 a.m. PDT. 

You don’t have to pay a single penny to attend. 

But I won’t record it.

So no tips for no-shows.

Click the button below to register…

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.