Your Robot has Learned Biz-busting Habits. Here’s a Fix…

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Last month, my Tesla Model 3 (I call her “Iris”) sent me a message to tell me she had evolved.

Iris does that frequently.

She connects to the internet…

…downloads a software update to upgrade her brain…

…and tells me all the things she can do now that she couldn’t do before.


I’m used to this, and I’m no longer wowed by it. But then Iris told me about the “FSD 12.3 software release.”

“FSD” stands for “Full Self Driving” which is something Tesla has pioneered.

Countless hours of development with hundreds (perhaps thousands) of software engineers led to FSD versions 1 through 11.

And then this release note regarding version 12:

“FSD Beta V12 upgrades the city-streets driving stack to a single end-to-end neural network trained on millions of video clips, replacing over 300k lines of explicit C++ code.”

Translation: “Tesla trashed 300,000 lines of human-written code. They trained AI on millions of video clips, collected from Teslas doing actual driving. And using what they learned from those video clips, the AI robots recreated the FSD system from scratch.”

Wow! 😮

Yesterday, at Perry Marshall’s Definitive AI Summit in Chicago, software engineer Tom Meloche shared an untold story about FSD Beta V12.

When the machine learned how to drive from those video clips, it designed the FSD system to…

…roll through stop signs.

That’s how the Teslas drove in the videos so that’s how the machine set FSD to work.

Tesla’s human software engineers “untrained” the machine so Iris and her Tesla cousins would know:

🛑 means STOP!

What does this have to do with you and your business?

Buckle up, Buttercup because this means everything.

This is a story about…

…the awesome power and critical limitations of AI — for you and your business.

You can now ask an AI robot to write an email, social post, sales letter, job application letter, or even a book. Write a prompt. Click a button. And voila…

…the robot will tap into the “neural network” and spit out a pile of copy. (Wow!).


Your AI robot learned to write in the same way Tesla’s AI robots learned to drive.

It trained on millions (gazillions?) of lines of content.

And now, when you ask it to write something, the robot spits out what it “learned.”

But the writing that trains the machine often sucks — just as the drivers who trained Tesla’s machine suck.

Take a spin around the Information Superhighway and you’ll see them:

Writer’s who roll stop signs, go slow in the fast lane, and drive the wrong way.

The copywriting machine doesn’t know the difference between the good writer and the bad writer, just as Tesla’s machine doesn’t know the difference between good and bad drivers.

If most drivers roll stop signs, the machine will learn to drive that way.

If most writers create mediocre (or worse) content, the machine will learn to write that way.

So when you press the AI Easy Button, you’ll roll through stop signs…

…and you might not even realize it.

That’s why:

You must help your AI robot write better.

You must understand the difference between mediocre, prospect repelling copy and brilliant, client-attracting copy. And you must help your robot “unlearn” its mediocre ways and adopt the brilliant approach.

How? Learn and adopt a framework to creating client-attracting content. Train your robot to learn the framework and unlearn its bad habits. Prompt your robot to create content using that framework.

Last year, I hosted a live training called:

“How to Use AI Wisely to Save Time and Produce Great Content — Without Sacrificing Your Sparkling Personality and Humanity”

After I return from Perry’s seminar, I’m going to update that training and invite you to attend.

I’ll teach you the framework I use to create captivating content. I’ll show you how I’ve trained my robots. I’ll share ways I prompt my robot to write using the framework — without running all those stop signs.

Stay tuned for details.

Meanwhile, if you’d like to watch last year’s training, I’ll send you the replay video. Just reply to this email with “Drive Better,” and I’ll send you the link.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

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4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.