Why You Should Ditch Your Computer
The best piece of advice I ever got about writing emails and other marketing content:
Write your first draft without stopping to edit.
Plow through until you finish the draft. Then go back and edit.
I don’t recall who suggested this.
And I have to admit: I don’t always follow this advice.
But when I write first and edit later, I create better content — much better.
The ideas flow without interruption. I don’t get stuck back-tracking and perfecting. I discover things as I go.
In his book “Steal Like an Artist,” Austin Kleon suggests you step away from the computer when creating a “first draft.” He says:
“The computer is really good for editing your ideas, and it’s really good for getting your ideas ready for publishing out into the world, but it’s not really good for generating ideas. There are too many opportunities to hit the delete key. The computer brings out the uptight perfectionist in us — we start editing ideas before we have them. “
I agree.
Speaking of “Steal Like an Artist,” you’re invited to join us when we discuss the book at The Mastermind Book Club.
Each month, Ted Prodromou and I choose a great book for Club members to read and discuss. On the fourth Thursday of the month (TODAY, Thursday, April 25), we meet live on Zoom to discuss the book.
The Club is free to joinĀ here. Members receive multiple notices about the event (with the Zoom link).
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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