When Content Inspiration Strikes, Will You be Ready?

content writing

Paul McCartney says his song “Yesterday” came to him in a dream.

Shazam! The song popped into his head while he was sleeping. He wrote it down when he woke. 

I’ve never had a song, email, or anything else I create appear to me in a dream. 

Bad luck for me, I guess. But that doesn’t mean I’m not creative. 

Often, I create just by getting to work – starting the journey with no clear destination. 

For example, I often begin to write a story for one of my emails or social posts…

…without the end in mind.

Or I’ll begin to write a story in my journal – not even sure if it will become “content” I share with you. 

I know the story’s key details – the plot, if you will. 

But I don’t always know the payoff, the moral, the lesson. 

So I just start creating and see where it leads me. 

Occasionally it leads in directions that won’t be relevant for my audience. 

So I might set the story aside. I keep it. But I don’t send it to my list. 

More often, inspiration strikes as I create.

I discover the meaning as I go.

I reach a meaningful destination.

If you’ve been on my list for awhile, you’ve received lots of emails I created that way. 

Earlier this week, I heard Dr. Cathryn Lloyd on episode 486 of the InnovaBiz podcast with Jurgen Strauss.  

(I was Jurgen’s guest on episode 483.) 

She paraphrased Pablo Picasso as saying, “When inspiration arrives I want it to find me working!” 


Lloyd continues: “If we’re LUCKY, an idea might pop into our mind. But often, it’s things actually come to us or to fruition – or we had those moments of “Aha!” – because we’ve been doing some work…We’ve been sitting with it. We’ve been mulling it over. We’ve been tinkering at the edges with it.” 


The content you create usually won’t come to you in a dream. You won’t conjure content while sitting around and twiddling your thumbs. 

Ideas come to us while we’re working. 

That’s why I write in my journal every day. That’s why I noodle, doodle and jot (see my previous post about that). That’s why I occasionally begin to tell the story without knowing how it will end…

…so inspiration finds me working. 

The key is to recognize the inspiration when it strikes. 

To turn that inspiration into a content idea. 

To connect the dots  between what you’re creating and ideas you wish to share with your audience. 

To turn some story you’re jotting down in your journal and turn it into captivating, client-attracting content? 

To come up with content ideas – without relying on Creative-Unicorn moments like Paul McCartney had. 

I’ve figured out how to do that, and I’ve honed a Content Creation Process that I’ll teach next week in a free, one-hour workshop. It’s called:

How to Generate Countless Content Ideas without Getting Stuck. 

I’m running the workshop twice: 

Monday, January 24, Noon EASTERN, 11 a.m. CENTRAL


Wednesday, January 26, 4 p.m. EASTERN, 3 p.m. CENTRAL

The workshop is free, but you have to register in advance…

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.