The #1 Quality That Helps Hockey Pros and A-List Copywriters Succeed


I’m about to tell you a story about a hockey game.

Not a hockey fan? No worries. Stick with me. The story is not really about sports. It’s about marketing and mindset. 

Last night, I went with my son, Jake, to a hockey game. 

Here in St. Louis, we love the St. Louis Blues. 

The Vegas Golden Knights were in town.  

Vegas scored 26 seconds into the game and again a few minutes later. Just like that, the Blues were down 2-0. 

The crowd was stunned. Heads were hanging and shaking. A guy in the next row over was barking and booing. 

And I was thinking, “Uh-oh! Here we go again!”

The Blues have slumped lately — just one win in their last five games. And now they were behind — again — against a great team.

On a different night, the Blues might have packed it in and accepted the “inevitable.” This would not be their night. Another defeat.

But something happened on the way to an extended losing streak. The Blues bounced back. They adjusted their game. They rose from the dead. 

They scored three goals in just over two minutes. BOOM. BOOM. BOOM. 

Cheers. High-fives. No more boos. Mayhem (the happy kind).

The Blues now led 3-2, and they never looked back. 

They scored one in the second and another in the third. Final score 5-2. 

Resilience. Perseverance. A can-do attitude. Choosing NOT to quit. 

That’s what this email is about.

Hours earlier, I heard the great Kim Krause Schwalm discuss the importance of resilience in the copywriting game. 

Kim is one of the top A-list copywriters on the planet (check out her bio here). 

In 2017, she hosted a copywriting bootcamp in LA. I have a recording (more on that in a moment) and watched it yesterday before the game. 

The first thing Kim discussed — the VERY FIRST thing — was resilience: 

Copywriting “is not just about being a good writer,” she said. “It’s not just about being confident, or being able to talk to people, or get clients. It’s not even necessarily about being smart. It’s about being resilient.” 

That’s true if you’re a professional copywriter. 

That’s also true if you are a business leader trying to pound out some captivating emails, sales presentations, videos, blogs, or social media posts. 

Everyone struggles. Everyone fails. And when you struggle or fail, you have a choice. You can wallow in misery, hang your head, and quit. Or…

..You can summon resilience. 

“You need to be able to bounce back from your failures. You need to be able to say “Hey, that didn’t work but that’s ok! Because I learned ‘this’,” Kim said. 

And then she shared many of the copywriting secrets — lessons learned through a little failure and a lot of success. 

Kim’s LA Bootcamp is a marketing MASTERCLASS. 

And here’s the cool thing…

It’s available now as part of a Black Friday Bundle featuring products from 16 of the best marketers on the planet.

Again, you don’t have to be a professional copywriter to benefit from this bundle. This will help you with all things marketing — including how to create compelling, client-attracting content. 

Plus, Kim is throwing in some incredible bonuses for those who buy the bundle from her affiliate link. Bonus details here

I have no skin in this game. No affiliate commissions for me. No side deals with any of the featured experts. 

I’m sharing it because I think it’s great stuff. And it’s a great deal. 

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.