RecomMONDAYtions ~ 2026.05.11
Recommended Video
30 Days Content in 30 Minutes | Social Media Strategy for Business Owners
Aaron Witnish is a master at helping business leaders create client-attracting social content at scale without all the headache and hassle.
Here’s a presentation he delivered last year that shows you how to do it.
Another Recommended Video
Yours Truly on the Test Optimize Scale Podcast
Thanks to Jason Fishman for having me as a guest on his great podcast. I shared stories I rarely tell, including the one about the start-up I co-founded that grew from 2 to 85 employees in 18 months.
We also discussed:
- Why most marketing repels prospects instead of attracting them
- Frameworks to simplify content creation and conquer writer’s block.
- Why boring info-dumps kill growth
- Brand vs. direct response — and why you need both
- How a Honda Super Bowl ad gained 225K Facebook followers in a week
- Scaling story-powered content with AI (without the mushy middle)
- Storytelling for capital raising, investment campaigns, and community
Recommended Book
Want a simple way to grow profits? Keep the customers you already have.
Most customers don’t leave because of price or product. They leave because… right after they bought, you went quiet.
In every industry, 20-70% of new customers disappear inside the first 100 days — not because something went wrong, but because nothing went right after they handed over their money.
You hustle to win them. Then you let them slip out the back door.
Joey Coleman’s Never Lose a Customer Again fixes that.
He maps what your customer feels — week by week, phase by phase — and tells you exactly what to do at each stage.
Read the book.
Then join us Thursday, May 28 (2:30 p.m. ET) on Zoom. The Mastermind Book Club is discussing the book live — and Joey Coleman is joining us.
Each month, Ted Prodromou and I pick a great book for members to read and unpack together. We meet the fourth Thursday, often with the author in the room.
Join The Club: https://mastermindbook.club/join-now
Get the Book: here.
Zoom for Meeting: https://mastermindbook.club/coleman
Podcast (The Story Power Marketing Show)
How to Turn Direct Mail Into a Measurable, Scalable Growth Channel (with Ryan Ferrier)
Ryan Ferrier is the CEO of Lob, the direct mail automation platform that brings the power of digital to direct mail. He leads the company’s mission to automate every step of direct mail campaigns from creation to delivery.
In this episode, he and I discuss why direct mail is still critical and is resurging amid digital fatigue and lower mailbox competition.
DISCUSSED IN THIS EPISODE
~02:44 Direct Mail Is Alive
~03:37 Why Mail Works Now
~05:33 Automating Direct Mail
~10:30 Triggered Mail Example
~16:10 Mail Driving Digital
~19:04 Personalization at Scale
~26:31 Lists and Data Quality
~30:49 Tracking and Attribution
~35:31 Considerate Marketing
~37:19 Parting Advice and Links
~39:41 Wrap Up and Subscribe
FULL EPISODE VIDEO: vimeo.com/1189014694
Listen on…
Words to Ponder
“Rarely are opportunities presented to you in a perfect way. In a nice little box with a yellow bow on top. ‘Here, open it, it’s perfect. You’ll love it.’ Opportunities—the good ones—are messy, confusing and hard to recognize. They’re risky. They challenge you.”
— Susan Wojcicki
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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