Should They Sue AI For Malpractice?

Here’s the story of a Swedish researcher who punked AI…

Her name is Almira Osmanovic Thunström, and she invented a completely fake eye condition called “Bixonimania.”

She wrote a bunch of bogus research studies and posted them online with obvious clues that screamed, “THIS IS FAKE.”

Within weeks, the most popular AI tools were telling people about this “real” medical condition.

ChatGPT was diagnosing users with it.

Gemini was explaining what “caused” it.

Microsoft Copilot called it “an intriguing and relatively rare condition.”

Perplexity reported the prevalence — one in 90,000 people.

None of it was true. But your friendly neighborhood AI Robot was confidently dishing it out to humans asking questions about their health.

(Holy malpractice, Batman!)

Reminds me of all of the garbage AI spits out when you ask it to diagnose, edit, or write your marketing content.

AI doesn’t know the difference between fake vs. real, bad vs. good, prospect-repelling vs. client-attracting.

It just zips around the internet like a robotic Pac-Man and consumes everything it can gobble. Then it parrots what it consumes.

That’s why so much AI-generated content feels soulless. Same tone. Same phrases. Same promises everyone else is making.

Before you ask AI for marketing help, you have to teach it the difference between real vs. fake, good vs. bad, wonderful vs. worthless, your promises vs. the same old clichéd crap.

When you do that right, AI can help you generate better content faster so you stand out as the human to hire in your niche.

When you do it wrong (or don’t bother trying), you’ll stay stuck in the common, AI-powered, mushy middle — wondering why you don’t stand out.

Last night, I hosted a live training called “Turn Your Book Into More Clients, 3X Profits, and Greater Freedom in 2026.”

If you’ve written a book (or plan to), host a podcast, or have any other valuable marketing asset that you want to leverage to land clients, this training is for you.

During the training, I revealed the system successful authors use to assemble client-attracting content and how to use AI, the right way, to implement faster and with less effort.

Want the replay?

Just reply with “Bixonimania” and I’ll send it your way.