Monday Mash-Up ~ Vol. 2, Ep. 44


Recommended Reading
Angry Mother-of-Bride Delivers Important Mindset Lesson

My friend Vance Morris shared a great story on his blog recently about a wedding gone wrong. Mother-of-the-Bride could have let countless mishaps get to her.

But she kept her cool until one thing set her off.  Here’s the story.

Vance unpacks it all and reveals why MOTB is a great mindset model for how to approach your business. 

Recommended Viewing
James Clear: How to Get 1% Better Every Day

I’ve previously recommended James Clear’s bestseller Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad OnesGreat book! Well worth a few hours of your time. 

If you’d prefer a quick summary, check out this video. It offers a great overview which may inspire you to dive deeper…

Essential Reading
Marketing Legend Reveals 7 Copywriting SinsMarketing Legend Reveals 7 Copywriting Sins

Drayton Bird is one of the all-time greats. A copywriting legend.

Whether you’re a professional copywriter working on a 5000-word sales letter or an entrepreneur crafting an email, you can benefit from this wisdom wisdom: 

Drayton Bird’s 7 Copywriting Sins that Strangle Sales.

The first one is something warn against all the time: Talking about yourself instead of your customer. Big sin. Don’t do it. 

Discover the other sins and get all the details here…

Social Media Tips
#ReadThis #ImproveSocialReach

If you’re active on social media or plan to be, here’s a quick read and infographic with some excellent tips on how to use hashtags to improve your reach. #goodadvice

Words to Ponder
Gail Sheehy on Growth

Speaking of James Clear, he shared this great quote in his email newsletter last week from the author and columnist Gail Sheehy:

“If we don’t change, we don’t grow. If we don’t grow, we are not really living.

Growth demands a temporary surrender of security. It may mean a giving up of familiar but limiting patterns, safe but unrewarding work, values no longer believed in, relationships that have lost their meaning.”

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.