How Musicians And Marketers Become Masters


Last month, I saw Richard Thompson at the Sheldon Concert Hall in St. Louis. He’s one of my favorites. A great singer and songwriter and — maybe — the best guitarist I’ve ever heard.

During the concert, I turned to my friend John and said: “Close your eyes and listen. It sounds like he has a separate bass player and rhythm guitarist.” 

But there was only Thompson — plucking a bass line, strumming rhythm chords, picking a lead solo all at the same time. 


Between songs, he read snippets from his new memoir, Beeswing. I bought the book, and I’m reading it now. 

Thompson and his band Fairport Convention emerged on the London music scene in the late 1960s. 

Last night, I read about all the great musicians he heard around London in those days.

The great bluesman Paul Butterfield (“I loved his passion and tried to copy his vibrato.”) 

Country legends Conway Twitty, Loretta Lynn, and Bill Anderson. 

And Jazz guitarist George Van Eps (He played Duke Ellington’s Satin Doll “in his full chordal style, also playing bass lines on the lower strings…”)

Thompson wasn’t just name-dropping. He was describing his musical DNA. 

“I was always trying to learn from the best,” he said.  

And that’s what made Richard Thompson a master. 

To Achieve Mastery You Learn From the Masters

That’s true for musicians and composers. 

That’s true for marketers. 

For as long as I’ve been a marketer, I’ve learned from the masters who came before me…

…who learned from the masters who came before them…

…who learned from the masters who came before them. 

I continue to learn from master marketers who honed their craft long before I got going. 

Claude Hopkins, John Caples, Eugene Schwartz, David Ogilvy, Dan Kennedy, Gary Halbert, Dave Dee…

…and the list goes on and on and on. 

As I help others master marketing…

….so they can land more clients with less pitching and prodding…

I encourage them to do the same.

Study the masters. 

That’s why I created a free e-book that looks at five Hall-of-Fame ads from the ages and unpacks the lessons you can draw from those ads. 

The e-book is called: 

5 Storytelling Secrets 
to Help You Captivate Prospects 
and Inspire Them to Buy

You can grab your free copy at or click below…


Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.