Monday Mash-Up ~ Vol. 2, Ep. 40
Recommended Reading and Quick Tip
Ann Handley re: Inviting Subscribers to Share Your Stuff
This isn’t the first time I’ve recommended Ann Handley. She runs MarketingProfs and her welcome email for those who join her list inspired me to improve my “thanks-for-subscribing” message. I wrote about that a few months ago.
Ann’s latest email landed in my inbox on Sunday. As usual, it’s great. You can read the whole thing here.
One tip I particularly liked: “Prompt Sharing: In each issue, subtly invite your current subscribers to share your newsletter easily with others. I say subtly because if you sell too hard you’ll come off like you care more about your next subscriber vs. the one right in front of you. Nuance is your comrade here.”
I love that advice.
Mind-Mapping to Get Unstuck
Austin Kleon is a writer who create a trilogy of illustrated books about creativity in the digital age: Steal Like An Artist, Show Your Work!, and Keep Going. I recommend these books! And I recommend this video in which Kleon demonstrates how he uses mind-maps to unleash creativity and get stuck.
A Better Way to Write a Cold Email
Harry Dry’s Marketing Examples is a website loaded with…well…examples of (great) marketing. Marketing that has worked. Dry curates and analyzes examples, offering useful tips so you can apply principles from the examples to your own marketing.
Last week, I wrote about a creepy cold email I received.
Here’s a piece from Marketing Examples about a GREAT cold email, along with Dry’s analysis of why it works. The lessons apply to any cold outreach — not just email.
Glen Campbell’s Farewell Tour and Battle with Alzheimer’s
Despite being diagnosed with Alzheimer’s and already suffering its effects, Glen Campbell hit the road for a farewell tour in 2011-12. His band included three of his eight children. His wife (their mother) was always at his side.
A film crew recorded the journey to create the movie “I’ll Be Me.”
My wife, Melissa, and I watched the movie this weekend. We’ll watch it again. It’s gut-wrenching. Sad. Funny. Inspirational. Here’s the trailer…
Words to Ponder
Try a Little Kindness
Here’s the chorus from one of my favorite Glen Campbell songs…
You’ve got to try a little kindness
Yes, show a little kindness
Just shine your light for everyone to see
And if you try a little kindness
Then you’ll overlook the blindness
Of narrow-minded people on the narrow-minded streets
Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:
2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.
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