Monday Mash-Up ~ Vol. 2, Ep. 40


Recommended Reading and Quick Tip
Ann Handley re: Inviting Subscribers to Share Your Stuff

This isn’t the first time I’ve recommended Ann Handley. She runs MarketingProfs and her welcome email for those who join her list inspired me to improve my “thanks-for-subscribing” message. I wrote about that a few months ago.

Ann’s latest email landed in my inbox on Sunday. As usual, it’s great. You can read the whole thing here.

One tip I particularly liked: “Prompt Sharing: In each issue, subtly invite your current subscribers to share your newsletter easily with others. I say subtly because if you sell too hard you’ll come off like you care more about your next subscriber vs. the one right in front of you. Nuance is your comrade here.” 

I love that advice.

Recommended Viewing
Mind-Mapping to Get Unstuck

Austin Kleon is a writer who create a trilogy of illustrated books about creativity in the digital age: Steal Like An Artist, Show Your Work!, and Keep Going. I recommend these books! And I recommend this video in which Kleon demonstrates how he uses mind-maps to unleash creativity and get stuck.

Recommended Reading
A Better Way to Write a Cold Email

Harry Dry’s Marketing Examples is a website loaded with…well…examples of (great) marketing. Marketing that has worked. Dry curates and analyzes examples, offering useful tips so you can apply principles from the examples to your own marketing. 

Last week, I wrote about a creepy cold email I received

Here’s a piece from Marketing Examples about a GREAT cold email, along with Dry’s analysis of why it works. The lessons apply to any cold outreach — not just email. 

Recommended Viewing
Glen Campbell’s Farewell Tour and Battle with Alzheimer’s

Despite being diagnosed with Alzheimer’s and already suffering its effects, Glen Campbell hit the road for a farewell tour in 2011-12. His band included three of his eight children. His wife (their mother) was always at his side.

A film crew recorded the journey to create the movie “I’ll Be Me.” 

My wife, Melissa, and I watched the movie this weekend. We’ll watch it again. It’s gut-wrenching. Sad. Funny. Inspirational. Here’s the trailer

Words to Ponder
Try a Little Kindness

Here’s the chorus from one of my favorite Glen Campbell songs…

You’ve got to try a little kindness
Yes, show a little kindness
Just shine your light for everyone to see
And if you try a little kindness
Then you’ll overlook the blindness
Of narrow-minded people on the narrow-minded streets

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.