I Got This Super-creepy Email. Here Are Some Lessons…


Wow… Sometimes I can’t believe the garbage that lands in my inbox.

I got this one last week from a guy named Joon:

Hey Tom,

I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out.

Thought I’d see if you’re open to hopping on a call.

Put simply, I run a white label marketing agency that will hop on the sales call, execute the work, and manage the account. All under your brand.

If you think there could be something here, let’s hop on a quick call.

And then he included a link to his booking calendar.

One last detail. After that line about “creeping” my profile, he added this emoji:

And then he included a link to his booking calendar.

Ummm. No, thanks, Joon. 

Let’s break this one down (so you never, ever send an email like this one). 

So many lessons email. Here are a few: 

1) As my mama used to say, “When someone says, ‘I don’t want to be weird, but…,’ they’re about to be weird. 

2) “Creeping” my profile?!? 


It’s OK to tell someone you came across their profile. But when you say, “I was creeping your profile,” people will think YOU’RE A CREEP. 

(Here comes relevant marketing advice even if you’re not a weird creep)

3) Don’t lead with what  you’re going to do. Lead with why your prospects would want you to do it. 

Why would I hire Joon?

Maybe I’m stressed out making sales calls myself? Maybe I’m not reaching the right people (or enough of them). Maybe I have other important things to do that I’m not doing because I’m making sales calls. Maybe I want to make more sales with less effort. The list of reasons is long. 

So instead of telling me he’ll hop on calls, execute the work, and manage the calls, Joon could have told me he’d relieve my stress, reach more and better prospects, and close more sales — all while allowing me to focus on other critical things in my business. 

If he had promised me that — in a less weird and creepy way — then I might have thought, “Cool! How does Joon do it?” Then I would have been paying attention when he described what he does. Then, I might have hopped on a call with him.

If you want prospects to lean in and say, “How do you do that?” so they’re more likely to meet with you, and buy, see below. Lots of ways I can help you do that… 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.