Monday Mash-Up ~ Vol. 2, Ep. 36


Recommended Viewing
A Great Example of a Story-Powered Marketing Video

This video is a great example of a story-powered marketing, created by my friend (and financial advisor) Neal Albritton. Pay attention marketers. Notice how much this video evokes the journey prospects/clients wish to take. I love the detail about the grandkids, pets, and vacations. If you’re considering options for financial planning, watch this (I recommend Neal and Albritton Financial Services). But even if you’re all set with planning, watch the video anyway for all the marketing lessons.

Recommended Listening
Brandi Carlile

If you receive my (ware)HOUSE Concerts “Song of the Day” emails (sign up here), you already know… I love Brandi Carlile. Her new album, In These Silent Days, hit the streets on Friday. It is spectacular.

Recommended, Reading, Listening and Viewing
Find Your Voice, Change Your Life

My friend Doreen Downing helps people find their voice so they can speak without fear. Here’s a great way to start: Doreen’s 7 Step Guide to Fearless Speaking. And here’s Doreen’s interview with me on her podcast. I share some stories I’ve never shared publicly before — about how I found my voice.

Recommended Reading
Best Live Chat for Your Website

For many businesses, the problem isn’t lead generation. The problem is intake — what you do when the leads arrive at your doorstep. Adding live chat to your website (and managing it properly) can help you establish report with new leads and convert them to warm prospects and customers. Here’s a great article about the best live chat tools for small businesses.

Words to Ponder
The Power of Being Different…

“In order to be irreplaceable one must always be different.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.