You Won’t Believe What This Top Executive is Willing to Do For The Team…

pickup litter

Last week, I toured EPCOT at Walt Disney World with my friend Vance Morris who used to work there and now is the planet’s leading expert on how to “Disnify” your business.

As a surprise, Vance invited his pal Dave to share some insider secrets about how Disney World operates today. Dave is a top-dog at Disney. He runs ALL of the restaurants there. Huge responsibility. He reports to the guy who runs Disney’s entire operation in Orlando.

So here’s the thing that caught my eye when we met Dave in front of the Chinese pavilion at EPCOT:

He was carrying one of those litter pickers. You know… One of those long metal do-hickies with a claw at the end to pick up trash from the ground.

I asked Dave about this because I was surprised to see a top manager walking around with a litter-picker.

He explained: “When I walk the grounds, I usually carry the picker,” he said. “I’ll pick up litter. If I see a trash can that’s full, I’ll empty it. I’m willing to do anything that I would ask anyone on the team to do.”

He puts himself in his employee’s shoes. Walks their walk.

As a result, they like and trust him more.

“Servant leadership,” he called it.

It creates a greater spirit of cooperation. It builds bonds. It makes him more human. It strengthens the community. It reminds everyone on the team; “I’m on your side. We’re all in this together.”

How awesome.

No wonder Disney World is such a well-oiled, profitable machine.

How about your business — especially your marketing? Is it a well-oiled machine?

Here’s one way to do it: Do like Dave does.

Put yourself in your client’s shoes. Feel what they feel. Empathize with them.

Call it “Servant Marketing.”

When you do that, they’ll know like and trust you more. They’ll know you’re on their side. They’ll be more likely to follow-up with you. They’ll be more likely to buy from you.

Powerful storytelling helps you do this.

Want to learn more about how to harness the power of storytelling to inspire your prospects to know, like and trust you? Lots of options below…

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.