Marketing Lessons From the Prince of Denmark


Picture this: Your dad, the King, is sleeping in the castle garden. His brother creeps into the garden, kills Dad by pouring poison in his ear, marries the Queen, and takes the throne.

So it went for Prince Hamlet of Denmark – at least in William Shakespeare’s version of the story. 

At first, Hamlet thought Dad died accidentally. A venomous snake bite. 

But Dad’s ghost drops by the castle, reveals all to Hamlet, and prods Junior to avenge his death. 

Hamlet processes this all with his pal, Horatio…

Hamlet: My father—methinks I see my father.

Horatio: Where, my lord? 

Hamlet: In my mind’s eye.

Ahhh…the “mind’s eye.” A powerful thing. 

Hamlet says he SAW Dad in his mind, in his imagination. 

Shakespeare leaves us wondering, though. 

Is the ghost real or imagined? 

Horatio saw the ghost before Hamlet. Others saw the ghost, too.

So maybe the ghost is REAL, not imagined. Not merely a vision in the “mind’s eye.” 

But here’s the thing: It doesn’t matter. Whether seen through the “mind’s eye” or through a real, flesh-and-blood, lens-and-pupil eye…

…the image sticks. And that’s why…

Metaphors, and stories and other forms of VISUAL communication are so powerful. They paint a picture in the mind’s eye. They stick. 

Whether you’re a leader aiming to inspire a team, or a marketing hoping to inspire prospects to buy…

You have to think and communicate visually if you want your message to stick.

Todd Cherches has literally written the book on visual thinking and leadership. It’s called “VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life” (published by Post Hill Press/Simon & Schuster).

In the latest episode of my podcast, The Story Power Marketing Show, Todd and I discuss how business leaders and marketers can harness the power of visual thinking and communication to get your ideas across. So your ideas will stick. 

Todd says there are four ways to think and communicate more visually. Storytelling is one of the four. In this excerpt from the podcast, he shares all four…

You can listen to the entire episode anywhere you find your favorite podcasts (Apple, Google, Spotify, etc.). Just search “Story Power Marketing Show,” and you’ll find it. Or you can see the videos and download the audio from our website:

If you like what you see or hear, please leave a review so other people are more likely to find the content and benefit from it.

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.