How to Win, Even When You Lose…
I have a new favorite saying.
But first, the backstory…
On Tuesday, my beloved St. Louis Blues hockey club destroyed the Montreal Canadiens…
…and I mean DEEEE-stroyed.
Final score 6-1. And it wasn’t even THAT close.
The two teams were the hottest in the National Hockey League going into the game so this was supposed to be a clash of titans…
…until the puck dropped, and the Blues turned Montreal from “titans” to turds (stinkier than Pepe Le Pew).
The next day, I was still basking in the sweet glow of victory (as
if I had something to do with it) when I read what Montreal’s coach, Martin St. Louis (no relation to the “Blues de St. Louis”), said about the game.
“I heard this saying the other day,” St. Louis said. “It’s not failure tonight. To me, it’s fertilizer. That’s what it needs to be.”
Fertilizer, not failure!
That’s my new favorite saying.
It’s hard to win at hockey every time you take the ice.
You know what else is hard?
To win at marketing every time you launch a campaign.
Even the titans lose.
And then they choose.
Option A: Look backwards. Wallow in misery. Consider it a failure.
Option B: Treat the loss as a growth opportunity. Fertilizer. A lesson to feed future growth. Fuel to push forward.
Which should you choose?
Simple.
Option B.
You know that.
But sometimes, that’s easier said than done…
…especially if you don’t have a clear direction for your marketing.
You need a gameplan. A vision. A strategy to keep you focused and moving forward.
How do you create this gameplan?
Schedule a Tech-to-Profit Planning Session with me.
When you book a free session, we will:
✔️ Analyze your business and uncover ways to transform your marketing — so it’s more simple, predictable, and effective.
✔️ Outline a Tech-to-Profit Blueprint that with a customized, just-for-you plan to help you get more and better leads and land more clients.
✔️ Explore how my team and I can help you implement quickly and confidently so you can achieve predictable, systematic business growth.
Click the button to schedule a session now.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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