How NOT to “Suck on Sour Anxiety for The Rest of Your Days”

anxiety

There’s an old legend about the great mystery writer John D. McDonald.


When he was just getting started, he heard writers don’t get “good” until after they write their 10th novel. 


That seemed like a long road to get to “good…” 


So…he put it in gear and wrote 10 novels in ONE year. 


In no time, he became one of the most successful novelists around. 


I heard that story from John Carlton — one of the most successful copywriters around.

He told it in his GREAT book “The Entrepreneur’s Guide To Getting Your Sh*&% Together.” 


Here’s Carlton’s take:

McDonald “…just banged ’em out, to get past whatever obstacles awaited new authors. It worked, too…I’m pretty certain that one of those kinks he worked out… was learning how to deal with the anxiety of the creative process.”


McDonald died in 1986 so I don’t think he remained prolific when Carlton published The Entrepreneurs Guide…in 2013. 


And I don’t even know if that 10-novels-in-one-year thing is true. 


But that’s not the point. 


The point is McDonald burst out of the gate and got busy. And the more he wrote, the better he got. 


When it’s time to create, we can tie ourselves in knots. We tell ourselves we’re “not good.” Our inner voice proclaims: 


“I don’t know how to write.” 


“I’m not creative.” 


“I’m not a storyteller.” 


So you think you suck? So you’re anxious about content creation and writing and storytelling? 


Get over it. Pick up a pen, put fingers to the keyboard, and start creating. Put it in gear. Just go. 

That’s what John D. McDonald did, and he was merely a human, not a creative unicorn, and not a machine.

You don’t have to write 10 novels. Just write something in your journal. Then bang out an email. Then another. And another. It will get easier. You will get better. 


More from Carlton: 


“So let me be clear: The anxiety won’t kill you.  Really. However, avoiding going THROUGH the process of creation — either by drinking, or procrastinating, or pretending it’s not there — will doom you to suck on sour anxiety for the rest of your days. The pro knows what he has to do… and just gets on with it.”


Here’s the good news: As you get on with it, you will always have people to turn to who can help you. 


I’m one of those people. See the p.s. below. I can help.

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.