The Surprising Truth About Pickle-flavored Lip Balm
Looking for the perfect stocking-stuffer for a loved one who has everything?
Here’s an idea:
Pickle Lip Balm.
Yeah, you heard me right.
Pickle Lip Balm is a real thing.
You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95.
Warning: You may not like it.
I checked out the Amazon reviews and found several unhappy customers.
No surprise there.
But get this: Many complained the lip balm wasn’t PICKLE-Y enough.
“False advertising!” barked a critic named Meally. “I bought this for my sister because she loves using lip balm. What a disappointment to hear it tastes nothing like a pickle.”
Mel moaned, “I got this as a gift for a friend who LOVES dill pickles… It tasted like green apple, NOT dill pickle. What a huge embarrassment, disappointment, and waste of money.”
And Claire complained, “Sweet minty flavor. Not like a dill pickle at all. Stocking gift for my pickle loving husband. We were both disappointed with the absence of pickle smell or flavor.”
Lots to learn from the Dill Pickle Lip Balm scandal.
Here’s one critical lesson…
You don’t know what makes your prospects and customers tick until and unless you LISTEN TO THEM.
When I heard about Dill Pickle Lip Balm I assumed it was simply a gag gift.
I thought no one wants to smear their lips with waxy goo that smells and tastes like dill pickles.
I thought wrong.
Business people make the same mistake all the time. They make assumptions about their prospects and customers. They imagine what makes their prospects and customers tick.
But they don’t dig deep enough. They don’t listen to what their prospects and customers are saying. So they get the story wrong.
That’s why I focus with my clients on how to discover their prospects’ stories.
Story discovery begins with what you think you know about your prospects. But it doesn’t end there.
If you want to get the story right so prospects do business with you and give you 5-star reviews, you have to dig deeper.
If you want to know how, I’ll show you (see options below).
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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