Turn Frustration to Fascination and Good Things Happen

reading

I’m enjoying a book called “Blessed Beyond Measure,” by Dr. Tom Hill.  

On page 69, Dr. Hill offers an idea that got my attention:

Some time ago, I intentionally began using the word “fascinated” when I felt like saying something frustrated me…I realized the frustrating quality of situations causing me to feel frustrated naturally include a legitimate — maybe even equal — fascination. 

That’s a powerful idea — an idea that can help you build powerful business-building stories.  

Here’s what I mean… 

We’ve all experienced this: Our messages don’t stick. Prospects don’t respond. They yawn and tune out. They FRUSTRATE us.  

What happens, though, when we turn that frustration to fascination?  

Our prospects are FASCINATING. Run with that.  

The more we embrace this, the more fun and interesting it is to discover what makes prospects tick.  

Why did they tune out? Fascinating question.  

What keeps them up at night? Fascinating question.  

What do they crave? Fascinating question.  

The more we study them, the more we get to know them.  

And the more we get to know them, the better able we are to craft marketing messages that mean something to them. Messages that reflect our prospects’ challenges and wishes. Messages that attract them, keep them tuned in and inspire them to act.

 

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.