RecomMONDAYtions ~ 2026.06.15
Recommended Video
Bond Halbert Discusses His Dad, Gary Halbert
Last Friday, June 12, legendary copywriter Gary Halbert would have turned 88. He’s no longer with us, but his writings are, including his book The Boron Letters.
The book is a collection of letters Halbert wrote from prison (that’s a long story) to his son, Bond. Part life advice, part marketing masterclass, the letters cover copywriting, business, health, discipline, and human psychology.
Last year, Bond was our guest at the Mastermind Book Club as we discussed The Boron Letters. Also in the room and chiming in: the great John Carlton, who was Gary Halbert’s protégé, partner, and friend.
Here’s the video. This is must-see TV for anyone who wants to write better copy and grow their business.
After you watch it, join the Mastermind Book Club. Every month, Ted Prodromou and I choose a great business book for members to read and discuss. We meet on the fourth Thursday of every month to discuss the latest selection. Often, the author joins us. The Club is free to join here.
Recommended Article
The Most Awesome Lesson I Learned From My Friend Gary Halbert
Speaking of Gary Halbert and John Carlton…
Here’s an excellent post Carlton wrote about Halbert. He says, “I learned a lot from Gary Halbert, but the lesson that most affected my life had nothing to do with copywriting. Rather, it was about living well.”
Recommended Book
Video Testimonials That Land the Big Fish
Speaking of the Mastermind Book Club… This month’s book is “Video Testimonials that Land the Big Fish” by Ian Garlic.
Ian knows most testimonials are useless. Most prospects ignore them and move on.
Ian figured out a better way — and he wrote the book on it.
Instead of the boring testimonial, build a Video Case Story. A real narrative.A client who had a problem, found you, and got transformed.
The kind of story that hits the brain where buying decisions actually happen.
Garlic’s not theorizing here. He’s produced 10,000+ videos and interviewed over a thousand people for everyone from solo law firms to Fortune 50 companies. The book hands you his exact method — what questions to ask, how to shoot it, and where to put these stories so they work across your whole sales and marketing flow.
That’s why Ted Prodromou and I chose this book as the June selection for the Mastermind Book Club.
We’ll meet to discuss the book, with Ian as our special guest, live on Zoom, Thursday, June 25, 2:30 p.m. ET.
Here’s the Zoom link:
https://mastermindbook.club/garlic
Podcast (The Story Power Marketing Show)
How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic)
My guest this week on the Story Power Marketing Show is Jason Fishman, CEO of Digital Niche Agency — a firm that helps startups raise capital through equity crowdfunding. Over the past decade, Jason and his team have worked with 500+ companies and generated nine figures in investment.
He also hosts the Test Optimize Scale podcast.
We dig into the key crowdfunding paths… and why “strength in numbers” beats leaning on a handful of investors — while building awareness and partnerships along the way. We also talk traffic and conversions, multi-touch funnels, testing audiences and creative, and how to stack social proof, third-party validation, and urgency.
DISCUSSED IN THIS EPISODE
~02:09 Crowdfunding Basics
~05:02 Strength in Numbers
~06:42 Beyond Capital Benefits
~09:26 Marketing Strategy Blueprint
~14:08 Think Like Marketers
~16:28 Investomers Concept
~19:40 Testing Funnels and Ads
~22:17 Social Proof Messaging
~23:50 Product vs Opportunity
~24:52 Pitching Investor Needs
~26:31 Team Market And Proof
~28:21 B2B B2C Same Psychology
~29:50 Personas And Messaging Tests
~32:27 Multi Touchpoint Content Engine
~35:36 Founder Readiness Checklist
~37:35 Seed Capital Social Proof
~41:28 Portals Research And Contact
~43:28 Build Audience Start Now
~47:30 Wrap Up And Subscribe
FULL EPISODE VIDEO
https://vimeo.com/1199682752
Listen on…
Words to Ponder
“Movement beats meditation.”
– Gary Halbert
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
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3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
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