RecomMONDAYtions ~ 2026.06.08
Recommended Video
A Plan is Not a Strategy
Most people think confidence comes first and action follows.
Kat Cole says it’s the other way around.
In this short TED Talk, the CEO of AG1 shares a simple practice she calls the “Hot Shot Rule.” Imagine someone you admire stepping into your role tomorrow. What’s the first thing they’d do differently? Then do it within 24 hours.
It’s a surprisingly powerful way to break through complacency, make better decisions, and build confidence through action rather than waiting for confidence to magically appear.
If you’ve ever felt stuck, comfortable, or uncertain about your next move, this 8-minute talk is worth your time.
Recommended Article
What Seth Godin Says Universities Are Getting Wrong About Marketing
Seth Godin just torched how colleges teach marketing.
In a new Forbes interview, he said universities do a “uniquely horrible job” of it — still drilling the Four Ps like it’s 1985.
His point: marketing isn’t a framework to memorize. It’s a human job. You tell a true story that changes someone’s mind — and that takes empathy and curiosity, not a slide deck. When he taught it, he made students go sell something on eBay for a profit just to feel what makes people stop and pay attention.
His take on AI fits right in. Let it handle the repetitive grunt work so you can do what it can’t — ask better questions and turn data into stories people remember.
Recommended Book
Video Testimonials That Land the Big Fish
Here’s the big idea behind “Video Testimonials that Land the Big Fish: Most testimonials are useless. “Great service, highly recommend!” Yawn. Nobody buys because of that.
Ian Garlic figured out a better way — and he wrote the book on it.
Instead of the boring testimonial, build a Video Case Story. A real narrative.
A client who had a problem, found you, and got transformed.
The kind of story that hits the brain where buying decisions actually happen.
Garlic’s not theorizing here. He’s produced 10,000+ videos and interviewed over a thousand people for everyone from solo law firms to Fortune 50 companies. The book hands you his exact method — what questions to ask, how to shoot it, and where to put these stories so they work across your whole sales and marketing flow.
That’s why Ted Prodromou and I chose this book as the June selection for the Mastermind Book Club.
Every month, Ted and I choose a great book for Club members to read and discuss. We meet, live on Zoom, on the fourth Thursday of the month. June 25, 2:30 p.m. ET. Ian Garlic will join us.
Here’s the Zoom link:
https://mastermindbook.club/garlic
Podcast (The Story Power Marketing Show)
How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic)
Speaking of Ian Garlic, he was my guest on the Story Power Marketing Show recently. Ian is CEO of authenticWEB, ranked as one of the top SEO companies. Before getting into internet marketing he worked in the restaurant industry, in sales, as a trader and in commercial real estate in New York City before becoming an expert in online video.
He uses his business background and to better understand the channels for a client’s story to tell it in different ways.
Ian explains how buyer behavior has shifted from researching websites to self-educating on YouTube; how making videos that demonstrate understanding of the prospect’s problem, rather than pitching, can be powerful; and he discusses the “mere exposure effect,” arguing that time spent with a prospect across multiple touchpoints builds authority, and that YouTube maximizes total view time and can support “fish in the barrel” buyers already close to purchasing.
YouTube is accessible and filled with prospects and it’s never been easier to create quality videos, but if you don’t know where to start or you want to up your game on the platform, you’ll want to tune in.
DISCUSSED IN THIS EPISODE
~02:31 Why YouTube Pre Sells
~06:54 Proving You Get Them
~11:37 Mere Exposure Effect
~15:23 Fish In The Barrel
~16:33 Invisible Pipeline Strategy
~20:14 AI Search Meets YouTube
~25:16 Who Ian Helps Process
~27:32 Parting Thoughts Outro
FULL EPISODE VIDEO: vimeo.com/1197525527
CONNECT WITH IAN
Website:
YouTube:
https://www.youtube.com/c/iangarlic
https://www.youtube.com/@VideoCaseStor
Listen on…
Words to Ponder
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.”
– Jay Abraham
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
