The Secret Behind a $1 Million Email

Quick story.


Kim Krause Schwalm once added more than a million dollars in revenue to a sales page without changing a single word on the page.


How? She wrote one email.


Not a fancy one. A single page. But it was built on an angle she’d dug up doing the kind of deep research most copywriters can’t be bothered with — a buried “mechanism” inside the product that nobody had thought to lead with. She tested an email around it, pointed traffic at the existing page, and the page that was already a winner became a much bigger one. That one email also earned her an extra $50,000 in royalties in under six months.


That’s the thing I keep coming back to about Kim: the money is in the research. The angle. The thinking that happens before you write a word. AI can spit out a draft in seconds — but it can’t find the thing that makes a prospect lean in. That still takes a trained brain.


The training where she teaches exactly how she does it is called Research Beast, and it’s one of the seven core trainings inside Kim’s Copywriting Vault — the semi-retirement bundle I told you about yesterday.


Research Beast walks you through her six-step process for finding the angles and mechanisms that make copy convert. But it’s just one piece of what you get.


Also inside:

• Get Dangerously Good Copywriting System — her complete system for writing winning copy from start to finish
• Supplement Copy Boot Camp — five workshops on dominating the supplement niche
• Million-Dollar Controls Master Class — the strategies behind controls that ran for 14 years and counting
• Bullet-Writing Boot Camp — curiosity-driven bullets from even the driest material
• The Copy Mentoring Files and the Virtual LA Boot Camp Intensive
• Plus her Complete KKS Promo Swipe File — 43 winning promos — and two more bonus gifts

All in, it’s more than $5,610 worth of training for $997. And like I said yesterday, this is Kim’s parting gift before she steps back for good. She’s not planning to do it again.


Here’s the link. The doors close Sunday, June 7th, at 11:59 ET.


Still reading this without clicking the link?


Maybe this will help…


A special bonus just for members of my online family.


If you get Kim’s Copywriting Vault and send me your receipt, you’ll get from me:

• The Email Assembly Blueprint — How To Quickly Land More Clients By Writing Simple Emails In 10 minutes or Less… Guaranteed. If you want stand out, book more appointments, and close more sales, but you’re tired of staring at the blank screen wondering what to say in your next email, then The Email Assembly Blueprint can show you how. It gives you a simple, four-piece system to quickly and consistently churn out irresistible, client-getting emails — without ever feeling stuck. I ordinarily sell this for $497. I’ll give it to you as a bonus if you get Kim’s Copywriting Vault
• A 1:1 Content Makeover Session with Me. I charge $250 for these live sessions, where I review content you’ve drafted and walk you through how to transform it from “meh” to “marvelous” or good to great. The point is not the one piece of content. The point is to walk away with new know-how about how to create great content without getting stuck.

That’s $5,610 worth of products from Kim + $747 from me — all for $997.


Go here and see the whole thing.


Remember: The doors close Sunday, June 7th, at 11:59 ET.


After that the vault is locked, and given that Kim’s stepping back, she won’t open the vault again.