Thomas Edison Salt
Do you sprinkle salt on your food before tasting it?
If so, Thomas Edison would not have hired you…
…and your marketing might suck.
When interviewing job candidates, Edison would offer them a bowl of soup.
If they salted the soup without first tasting it, Edison would disqualify the candidate.
Edison didn’t want assistants who assumed the soup needed salt or — worse yet — who acted reflexively without thinking.
Edison wanted assistants who acted on evidence.
Test the soup. Add salt only if needed.
Many marketers stumble or fail because they don’t test the soup.
The stumblers act on assumptions, or — worse yet — they act reflexively without thinking.
The best marketers act on evidence.
They measure results. They collect data. They test and compare.
As you market your business, ask, “How will I measure success?”
As you consider strategies and tactics ask, “How can I determine which approach works and which does not.”
Merely asking those questions, can make a huge difference — especially if you act on the evidence.
p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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