I Feel Like Bill Murray (And it Doesn’t Feel Good)
Now I know how Bill Murray’s character felt in Groundhog Day.
I’m living the same nightmare, day after day after day.
It started a few weeks ago, when I researched one of those AI assistants that you wear all day so you can record and organize everything you say.
I didn’t get the gizmo, but the gizmo-maker got me…
…by dropping a “cookie” on my phone.
Then the ads started coming, each one more urgent than the last.
Get the gizmo for 44% off. But do it NOW because this deal won’t be here tomorrow.
Then tomorrow came…
…with another ad.
Save 44% – Ends tonight.
Tonight turned to tomorrow, and…
…another ad with another act-fast deadline.
Last chance. Deal ends in…
And there sat the countdown timer, set to expire at midnight, tick-tocking away until…
…tomorrow when the timer reset and pestered me again.
Marketers call this urgency.
And urgency can work to motivate an on-the-fence prospect to buy.
But you don’t have to lie about it.
That gizmo vendor? I’m less likely to buy from them because they’ve shown me they’ll say whatever it takes – true or not – to get the sale.
If you want to build trust, rapport, and respect with a prospect. Stick with the truth. Ditch the tricks.
Want some more ideas on how to turn your content from dirty-trick-destructive to captivating, trust-building, and client-getting.
52 strategies and tips: here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
