Wow… Just Wow
My one-word review for yesterday’s Mastermind Book Club meeting: WOW!
Our session yesterday with Susan Trivers was one of the best hours we’ve had in that room. Ever.
Susan wrote Stop Leaving Money on the Table, and yesterday she showed us how to build incomparable offers that no competitor can undercut and no prospect can talk down.
If you missed it, I’m sorry. Truly.
But buck up, buttercup. I recorded it. And the recording is yoursā¦
ā¦if, as Colonel Nathan Jessup would say, you “ask me nicely.”
Watch the replay and you’ll walk away knowing how to:
1. Set a fee nobody can undercut. When you sell a list of tasks, somebody down the street shows up with the same list at 10% off. Susan shows you how to build an offer that has no comparison shopping, because nobody else is promising what you’re promising.
2. Quit guessing what your work is worth. Value is a number you calculate. Impact is something the client tells you. Most of us price off a hunch and hold our breath. Susan gets the client to describe the impact first, then prices against that.
3. AI-proof what you sell. If you’re selling deliverables, somebody with better tools will always deliver them faster and cheaper. Susan’s take: buyers were never buying speed in the first place.
4. Stop losing the sale to your own cheapest option. Send three options, not one. List the biggest first. Everything after it looks like something you’re giving up.
5. Charge more without working more. Her estate-planning client went from a $12,000 average fee to $95,000 in fifteen months.
Want the replay?
Reply to this email with the word IMPACT, and I’ll send you the link.
p.s. Buy this 90-page book. Susan spent 27 years figuring this out. You’ll get it in one sitting. Stop Leaving Money on the Table, on Amazon.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
