The Rerun RX for Writer’s Block

The rerun RX for writer's block

Yesterday, email marketing master Laura Belgray broadcast a rerun…

…and I loved it.

It was a story about a Grammar-Cop Attorney who criticized Laura for using the phrase “‘Looking forward to hearing back” in an email.

That “…is NOT a sentence. It is a sentence fragment,” Grumpy Grammar Puss sniffed.

Laura shared the story to make a point about email writing. Write like you talk, she counseled. “You also need to get in your ideal client’s head and use the language they use.”

I loved that email when she sent it in July 2022. (So much so, I wroteĀ an emailĀ about it the next day).

When I opened the email she sent yesterday, I recognized it as the same story instantly.

And I didn’t mind. In fact, I gobbled it up and savored every bite.

The moral of this story?

When you write story-powered emails, you always have something to send. You never get stuck.

There’s always another anecdote you can find to deliver a valuable lesson.

And if you can’t think of a new story to share, you’re not stuck. Rerun one from last season.

I did it earlier this month when I wrote about a conversation with my son. He’s launching a new business, and I offered him some mindset advice.

InĀ that email, I re-ran a story I told two years ago about how I overcame my resistance to mindset work.

I’ve grown my list significantly since then. So several subscribers never received the first one. Others who were on the list back then may not have read the story when I first broadcast it.

And those who read it before and opened the rerun story this month?

No one wrote to say, “Hey, Tom! What gives!? You told the same story back in 2021. How dare you send me a rerun!”

Several subscribers replied with positive feedback — including one who told me he enjoyed the story when I told it in 2021.

That’s the power of storytelling.

Think about it. How many times have you watched your favorite episode of Seinfeld or ER or Gilmore Girls.

(I’ve watched every episode of Gilligan’s Island at least three times. And I lived to tell about it.)

You saw the Harry Potter movies in the theater…

…and you watched them again on your TV.

Same goes with Jason Bourne, Dorothy and Toto, and Indiana Jones.

Reruns captivate audiences.

If you’re a content creator looking who wants to deliver captivating, client-attracting content with less wheel-spinning and writer’s block, that’s great news.

I’ll help you do it if you reach out. Options in the p.s. part below.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.