“The Most Powerful Speech of All Time Started With…”
A couple of years back, I got an email from marketing master Karl Bryan who wrote:
“The most powerful speech of all time started with ‘I have a Dream!’ It didnāt start with ‘I have a step-by-step plan.’ā
I stashed that line in my “email ideas” file and came across it this week (there’s a lesson in that).
I often tell the story of an executive coach who wrote an info-only, booorrrrring email about how to delegate properly. No one read it. No one called her.
Then, with my help, she wrote a story-powered email with the subject line: “How a stressed out owner let go and got away.”
The owner never took vacations because he worried his business would fall apart without him.
But he finally got away after he learned — from the business coach — how to delegate.
People read that email. And they called her to learn more.
That’s what Karl was talking about.
And that’s what I’m talking about when I encourage you to transform your content from prospect-repelling to client-attracting.
I’m doing a small group mastermind beginning next month. We’re going to work together to consistently create client-attracting content — without writer’s block.”
If you’re interested in learning more, reply to this email with “tell me more.” I’ll circle back with the details.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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