The Mindset You Need to Build a Gold-Medal Business

Image of gold medals

Last night, I stayed up late to watch women’s Olympic hockey – the gold medal match between the USA and Canada.

Canada won 3-2, powered by two goals from captain Marie-Philip Poulin. 

This was Poulin’s fourth Olympic gold-medal game. She’s the only hockey player ever (woman or man) to score in four Olympic gold-medal games. She has scored 17 goals in her Olympic career – seven in gold-medal games. 

Talk about stepping up! 

During the game, the NBC broadcasters – Kenny Albert and A. J. Mleczko – discussed how Poulin plays best when the stakes are highest. Mleczko said: 

“She treats pressure as a privilege.” 


First that word… “treats.” 

All of us encounter pressure. All of us face stress. All of us have a choice. 

Do can succumb to it, let it act upon us, let it hold us back, let it shake our focus? 

Or do WE CONTROL it, treat it as we wish, draw motivation from it, let it fuel us? 

Really… it IS a choice. 

Now that word “privilege.”

For Poulin and her teammates, the pressure is on because it’s a BIG game, a championship match.

What an opportunity to be there! What a privilege to play! 

If you view it as a privilege, the pressure is not a burden. It’s the price of admission to enter the arena, to play in the big game, to pursue the opportunity, to have the privilege. 

For us in business, it’s the same. 

We have strategies to devise, tactics to implement, reports to generate, presentations to design, and emails to write. 

Pressure and stress come with the territory. 

We can succumb, wallow, complain, freeze, give up, or we can do as Poulin does.

It’s a choice.

That work we do – it’s an opportunity to move the needle for the business, to raise the tide for coworkers, to serve clients who benefit from your products and services.

You’re in the arena, you’re playing the game. It’s a privilege. 

If you choose to embrace the opportunity and treat pressure as a privilege, you’re far more likely to build a gold-medal business.  

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.