Monday Mash-Up ~ 2022.02.21


Recommended Reading
Four Leadership Lessons from Abraham Lincoln

In honor of President’s Day, I share with you a great article I found about Abe Lincoln and four leadership lessons we can draw from his life. Lesson #1: Use the power of storytelling to motivate people.

Recommended Reading
The Go-Giver Marriage

Mark your calendars for March 8. That’s when The Go-Giver Marriage — A Little Story About the 5 Secrets of Lasting Love will be available. You can pre-order it now. 

John David Mann (co-author, along with Bob Burg, of the original Go-Giver trilogy) has teamed up with his wife Ana Gabriel Mann to write this book. I’ve read an advance copy, and I love it. 

If you’ve read any of the Go-Giver books this will feel familiar in style and substance. But it plows new ground.

Here’s a description from the book’s website: The Book “is divided into two parts: (1) The Parable, and (2) The Practice. Part 1, The Parable, tells the story of Tom and Tess, who through the course of a day learn all about the 5 Secrets to Lasting Love — which are modeled on the Five Laws of Stratospheric Success from the original Go-Giver. Part 2, The Practice, is a full-length guidebook that walks you through each of the 5 Secrets: why it works, what it looks like in everyday life, and how to practice it in your relationship. 

Recommended Viewing
Maxine Cunningham and I Discuss the Power of One-to-Ones

In previous emails, I’ve told you about – the planet’s first peer-to-peer knowledge marketplace, where smart, interesting and passionate people (“Brains”) go to unlock new ways to buy, sell and gift knowledge. Last week on the Story Power Marketing Show podcast, my guest was Pick My Brain’s founder and CEO, Maxine Cunningham. 

In this excerpt, we discuss the power of one-to-one connections. Some say conversations do not “scale.” But as Maxine and I discuss, one-one-one conversations may take a little longer, but their return on investment compounds over time. 

Maxine and I had a remarkable conversation. After you check out the excerpt, find the entire episode wherever you get your favorite podcast. And if you enjoy what you hear, please post a review. 

Recommended Reading
Six Strategies To Stop Procrastinating

Here’s a short, powerful post from Yvonne Dam, a performance and business coach for people who have too little time and crave to optimize their business, improve productivity and income: How To Stop Procrastinating (6 Simple Strategies That Work!) 

Here’s one of the six: Stop Feeling Sorry For Yourself. If you have procrastinated in the past, don’t let that send you into a spiral. Studies show that forgiving yourself for past mistakes lets you tackle your current tasks more effectively.

Words to Ponder
Abraham Lincoln

I could fill a book with Abe Lincoln quotes I like. Here’s one:

“You have to do your own growing no matter how tall your grandfather was.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.