Master Copywriters’ Simple Formula to Captivate Prospects…

copywriting

I read some great advice last week from my friend Jack Turk, “The World’s Fastest Copywriter.”


If you want prospects to pay attention to you — your webinar, your sales letter, your landing page, your emails —  you must do as the great Dan Kennedy does…


Say interesting things in interesting ways. 


That sums up what I strive for…


…and what I strive to help others achieve.


Seems simple and obvious…


…but I see SO MANY people dish out the same old things in the same old ways. 


The planet is littered with so many “blah blah blah” emails, social posts, webinars and sales letters. 

That’s good news for those who do as Turk and Kennedy do.


When you consistently say interesting things in interesting ways…


…you stand out.

You shine brightly while your competitors blend in and fade away. 

Your prospects tune in. 


They lean in. 


They say, “Tell me more.” 


They buy. 


When you sporadically spit out uninteresting things in uninteresting ways…


…Prospects tune out.


They turn off. 


They fall back.


They’re gone.

If you want to avoid that fate, if you crave prospects who tune in and say, “Tell me more…” 

…I’m currently offering a limited number of one-on-one sessions to transform content from “blah” to “ah-ha!”

In this 60 minute session, I will review any piece of content you’ve created and transform it from boring to captivating, off-putting to inspiring, “blah” to “ah-ha.”

Schedule a session here.

For most everyone, I charge $200 for this session, but because you are tuned in, reading all the way to the bottom of this email (thank you!!!)…

…I offer a coupon code to save 50%…

Enter “TURK” at checkout and save $100.

Thanks again for tuning in. 

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.