RecomMONDAYtions ~ 2026.09.07
Worth Watching
Every AI Model Explained in 20 Minutes
New AI models drop what feels like every week, and it’s hard to keep track of which one does what.
Tina Huang cuts through it. In about 20 minutes she runs through every major model in plain English and tells you what each one is actually good for.
No hype, no jargon. Just a clear map of the landscape so you stop guessing which tool to reach for and start picking the right one on purpose.
Worth 20 minutes if AI has started to feel like alphabet soup.
ā¶ Watch on YouTube
Recommended Read
What to Do When You Absolutely, Positively Must Know If Your Content Will Rock
You can test, research, and refine an idea forever. You still won’t know if it lands until real people see it.
Brian Clark makes that case with a story worth stealing: Wilco’s label rejected the album Yankee Hotel Foxtrot, and it went on to become a classic. His takeaway is blunt. Nobody really knows anything until the work meets its audience. Not the experts, not the gatekeepers, not you.
So stop polishing in private. Ship the thing, watch what happens, and let the market tell you what a focus group never could.
Read it here.
Recommended Book
Video Authority
Everybody tells you to post more video. Almost nobody tells you how to make video that turns strangers into paying clients.
Aleric Heck has spent 16-plus years on YouTube, millions in ad spend, and hundreds of millions in client revenue working that out. Video Authority: The Art and Science of Converting Viewers Into Clients is where he lays out the system.
What you’ll take away:
- How to attract the right audience instead of chasing raw view counts.
- A step-by-step roadmap for turning viewers into clients at scale.
- Principles that hold up no matter which platform you favor.
- Changes you can start putting to work within an hour of reading.
It’s a practical playbook you can start applying the same day you pick it up.
Video Authority is our September selection for The Mastermind Book Club. Each month, Ted Prodromou and I choose a business book worth your time, then gather on Zoom to dig into it, often with the author right there with us. Attending costs nothing. Join the Club and you also get the online community and replays of every meeting.
Hope to see you there.
Thursday, September 24, 2:30 p.m. ET / 11:30 a.m. PT
Zoom Link
Latest Episode: The Story Power Marketing Show
How to Escape From Busy, Broke and Burn Out (with Louis Swart)
You started your business to get some freedom. Somewhere along the way, the business started running you.
Louis Swart has spent 35 years pulling founders out of that trap. His new book, The B Myth, names it right in the subtitle: How Successful People Accidentally Build Businesses That Steal Their Lives. This week he shares the tools to climb out, starting with his mantra: if you do it more than once, you need a process.
If you can never quite step away from your own business, this one is the permission slip and the plan.
Discussed in this episode
~01:48 ā Hardest-Working Owner
~05:26 ā The 2K Principle
~10:57 ā Post-Time Planner
~15:31 ā AI Time Savings
~19:00 ā SOPs, Not Supervision
~24:12 ā The Busy Badge Myth
~25:03 ā Busyness and Worthiness
~26:06 ā Big-Picture Thinking
~27:28 ā The One-Task Rule
~30:37 ā Delegate or Automate
~34:13 ā 150 Things to Delegate
~42:41 ā Implement the Tools
~43:44 ā Final Wrap and CTA
Full episode video: vimeo.com/1223027952
Listen onā¦ Apple | Spotify | Amazon
Catch Me Here
Tools and Ideas Behind Smarter Growth
I was a guest recently on Jeremy Weisz’s INspired Insider podcast. The episode runs in two parts, with a different guest in each.
In Part 1, Douglas Feller talks about MyHarvest, his faith-centered social platform built for bloom scrolling instead of doom scrolling. It pairs positive content with real job listings, housing, and free, MasterClass-style lessons from more than 65 people who have lived through homelessness, addiction, or incarceration, and it’s designed to complement re-entry programs rather than compete with them.
In Part 2, Jeremy and I dig into how I run my two businesses: how Story Power Marketing turns an expert’s content from prospect-repelling to client-attracting, and how Implementum wires together the three pillars owners usually try to bolt together on their own: strategy, tech, and team. We also get into my stack (Implementum under the hood, Claude on top), why an untrained AI can’t tell the internet’s gold mines from its garbage dumps, and why your book works harder as a lead magnet at the top of a funnel than as a few copies sitting on Amazon. I close on the one marketing skill I would take over any other: curiosity, and keeping the spotlight on your prospect’s journey rather than your own origin story in the garage.
š§Watch on YouTube
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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