The Best Way Ever to Do Everything You Want to Do Always

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I got the “best way” blues. 

Last night, I browsed my Gmail promotions tab and found email after email after email touting the “BEST WAY” to build a thriving, sustainable business. 

One email said: “Mastering profitable webinars and online events are the best way to consistently generate leads and sales for your business.” 🏆

Another insisted: “If you truly want to multiply your impact and income, the best way I’ve found is through a Signature program.” 🥇

A third email, from Ryan Deiss, pitched a copywriting course as: “The best way I know to ‘AI-Proof’ Your Marketing Career.” ⭐

Generate leads and sales for my business? Multiply my impact and income? AI-Proof my marketing career?

Yes, please! I want it all! I want it now!

Which begs the question: 

Which BEST is BEST? 

I can’t buy EVERY course or hire every consultant claiming to offer the “best way.” 

I have to discover THE TRUTH. 

And THE best way I know to discover the truth is to…

…ask a robot! 

So I summoned “B-9?” — the AI copywriting robot I rented this month from Robots “R” Us — and asked him to take a seat. 

“I would like to generate leads and sales for my business, multiply my impact and income, and AI-Proof my marketing career. I’ve heard of three ways to do this. 1) Master profitable webinars and online events. 2) Launch a signature program. 3) Buy a copywriting course from Ryan Deiss. Which of these options is best? Please indicate a different best option if none of the three listed above is best.”

“It depends on your specific business and goals. Each of the options you listed has the potential to generate leads and sales, but they may be more or less effective depending on your target market and the products or services you offer.”

Then the robot told me good things about each option, before adding…

“Another option that you may consider is to build a strong online presence through social media, content marketing, and SEO. This can help you to reach a wider audience and establish yourself as an authority in your industry.”

“I know each option has “potential.” But I want to know which one is best. THE – BEST – WAY. Don’t give me that crap about ‘…depending on your target market and the products or services you offer…’ 

“I apologize for any confusion. As a general statement, building a strong online presence through social media, content marketing, and SEO can be an effective strategy for increasing leads and sales for many businesses. This approach allows you to reach a wider audience, establish yourself as an authority in your industry, and generate organic traffic to your website.” 

Aha! Now we’re getting somewhere!

The robot said “content marketing” which I know — based on my bias as one who teaches content marketing mastery — is THE BEST WAY to do everything you want to do ALWAYS, regardless of your market or the products and services you offer. 

As I basked in the my-way-is-the-best-way glory, the robot chimed in again. 

“However, this is not necessarily the best option for every business, it also depends on the specific goals and resources.”

And then he touted (again!) the benefits of “..mastering profitable webinars and online events, launching a signature program, and buying a copywriting course from Ryan Deiss…” 

…without declaring a BEST! 

(Stupid robot!)

Now I was getting mad. Sonny Corleone mad. Veruca Salt mad. Incredible Hulk mad. 

I grabbed “B-9?” by the waist and carried him — kicking and screaming — out the back door. 

“I’m gonna toss you in the trash, the same way I tossed my other copywriting robot, Bjorn! You can rust away in the landfill with him!” 

But then…

…a funny thing happened on the way to the dumpster.

I realized…

…the robot is right!

It DOES depend on your specific business and goals.

There is no “BEST” way that works for all markets or all products and services. No best strategy. No best tactic. No best course. It depends. 

I lowered “B-9?” to the ground, waited as he dusted himself off, and then apologized to the robot. 

“I’m sorry I almost tossed you in the dumpster,” I said. “You’re the best, Bjorn.” 

“B-9?” looked at me, puzzled. “Bjorn?” he said. 

“Oh! I’m sorry,” I replied. “Did I say, Bjorn? I meant to say ‘B-9?'”

I stared at the pavement, wiped a tear from my cheek and wondered, “What’s the best way to resurrect a rusty robot from a landfill?”

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.