RecomMONDAYtions ~ 2025.03.17

Recommended Exercises
What Is Stoicism? A Definition & 9 Stoic Exercises To Get You Started
On this day in 180 AD, the Roman emperor Marcus Aurelius died. He was one of the great stoic philosophers. Ryan Holliday describes Stoicism as “a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as a result, better people, better parents and better professionals.”
Here’s a great article by Holliday that dives deeper into Stoicism and offers some simple exercises to help you understand it and decide if it’s for you.
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Recommended Humor
The Marketoonist re: Product/Market Fit
I love this cartoon and post by Tom Fishburne (a.k.a. The Marketoonist). Funny because it’s true. But the truth isn’t so funny: Many businesses stumble and fail because they don’t get product/market fit right.
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Recommended Listening
How to Build a Biz that Depends on You Less and Pays You More (with Christy Maxfield)
Christy Maxfield is the founder of Purpose First Advisors, a firm that specializes in helping business owners enjoy the highest possible income, wealth and freedom from their businesses.
She advises business owners who want to deeply understand their business, optimize its performance, and position it to be profitable and transferrable. She specializes in growth acceleration through the lens of succession and exit planning.
We discuss how business owners can build a business that depends on them less and pays them more, covering key strategies such as focusing on high monthly recurring revenue, maintaining low customer concentration, and creating a strong management team.
Christy shares her insights on starting with the end in mind, offering practical advice and personal stories to illustrate the path to a more sustainable and profitable business.
DISCUSSED IN THIS EPISODE
~ 02:30 Building Your Business with the End in Mind
~ 04:27 The Entrepreneurial Journey: From Escape to Success
~10:56 Key Strategies for a Low Owner Dependence Business
~ 20:49 Christy’s Role as a Business Coach
~25:45 Conclusion and Final Thoughts
FULL EPISODE VIDEO
CONNECT WITH CHRISTY
Website:Â https://www.purposefirstadvisors.com/
Social Media:Â https://www.linkedin.com/in/christymaxfield/
Listen on Apple or Spotify.
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Recommended Reading
7 (New) Laws for Content Marketing Success
This is a great article from the Content Marketing Institute. Must reading if you use email, social media, video, or other content to build your business. My favorite part: Law 2 (Build a content business, not a marketing hobby). Note: Free subscription required to read the content.
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Marketing and Stamina – The Key To Winning the Game?
Here’s a useful pep talk from Jeff Walker who says setbacks “are often actually a sign that you’re on the right track. That’s why the most successful entrepreneurs aren’t the ones who sidestep challenges or obsess over metrics… they’re the ones who develop marketing stamina.”
Words to Ponder
“You have power over your mind – not outside events. Realize this, and you will find strength.”
~ Marcus Aurelius
Don't go away yet..
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