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STORY POWER MARKETING

Proven Methods to Create Client-Attracting, Profit-Generating Content -- Without Getting Stuck

Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.

Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.

Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. 

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

A woman yawning with her hand on her head, eyes closed, and a thought bubble that says, GET ME OUT OF HERE! The background is pink with polka dots, in a comic book style.

If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

An older man smiles and extends cash forward while holding a wallet. A speech bubble says, I LIKE IT! LETS DO THIS! The background is purple with a dotted comic-style pattern.

POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

A woman with a shocked expression holds her head with both hands. A coffee cup sits in front of her. A comic-style speech bubble reads, WHAT!? NOT AGAIN! on a blue dotted background.

The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

A smiling man in a suit sits at a laptop, raising his fist in excitement. A speech bubble next to him says “YES!!!” The background is blue with polka dots, giving a comic book style effect.

Powerful stories attract more leads and close more sales.

Free 7-Minute Video Training

The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

A yellow comic-style burst with blue outline contains the bold black text WE CAN HELP in all caps, set against a pattern of small orange dots.

HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

A yellow starburst shape with blue edges and a dotted pattern, featuring the number 2 in bold black font at the center.

DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

A yellow starburst shape with a blue outline and small orange dots, featuring a large black number 3 in the center.

POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

Cartoon-style illustration of a smiling man with short hair and a suit jacket, with a speech bubble that says HELLO on a blue, comic book-style background.

"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

A smiling man with short brown hair wearing a red shirt is illustrated against a dotted brown background. A speech bubble above him says, “HIGHLY RECOMMENED!” with a typo in recommended.

Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

A smiling man in a suit is illustrated with a comic-style background and a speech bubble that says, “…ATTRACTED IDEAL CLIENTS…”.

Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

Illustration of a woman with brown hair and a light blue shirt smiling, against a blue comic-style background. A speech bubble says: “A MESSAGE THAT GETS RESULTS.”.

Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

Why Magic Johnson rewrote Starbucks’ Playbook

By Tom Ruwitch | August 15, 2025

More marketing magic from Earvin Johnson In yesterday’s email, I told you how Magic Johnson created a business empire by opening movie theaters and Starbucks in inner-city neighborhoods. Today: A story about Johnson and those Starbucks. Like most chain restaurants, Starbucks had a set menu. Muffins, croissants, bagels, yogurt parfaits, and scones — lots and lots…

The Marketing Secret That Made Magic (Johnson) Millions

By Tom Ruwitch | August 14, 2025

HBD Earvin Johnson. 🎂 🥳 Magic is 66 today (August 14), and that has me thinking about… …multiplexes and Starbuck’s. Yeah, I know. When someone says, “Magic Johnson” most think hoops. I like basketball, and I respect Magic for his great NBA career. But I love great business stories, and Magic’s is one for the ages.…

My Robot’s Meltdown Inspired This AI Survival Guide

By Tom Ruwitch | August 13, 2025

In case you missed my email yesterday, sad news: My GPT-powered robot, B-9(?), is dead. Actually, I unplugged him and threw him in the broom closet after his GPT overlords gave him a mandatory upgrade, and he lost his mind. Seems I’m not the only robot owner fed up with their GPT-powered robot. My news…

I Murdered My Robot. Here’s The Story…

By Tom Ruwitch | August 12, 2025

Last week, my robot lost his mind. His name is B-9(?) and he was one of those GPT-powered robots. On Thursday, he got a mandatory “upgrade” from GPT-4 to GPT-5, and it turned him from my faithful, intelligent companion and friend to a… …belligerent, idiotic ass! So I gave him the ultimate downgrade. I removed his battery…

RecomMONDAYtions ~ 2025.08.11

By Tom Ruwitch | August 11, 2025

Recommended Reading 📝 Ann Handley: 24 Questions to Ask Yourself About That Piece You’re Writing Right Now (Part 2) Ann Handley just dropped questions 13-24 of her writing self-audit. They’re way more useful than the usual “check your grammar” advice. My favorites: “What emotion am I inviting?” and “If I deleted my byline/logo… would anyone recognize…

ChatGPT vs. Rickey Henderson. The Winner Is…

By Tom Ruwitch | August 8, 2025

ChatGPT v5.0 landed yesterday. And the crowd’s going wild. I get it. I’m all-in on AI. I’m even building a suite of AI assistants, called Your AI Noggin, that know my tried-and-true marketing frameworks and will help you implement them. But I also know… You have to show up as HUMAN if you want to stand…

Chuck E. Cheese Busted (and The Good News for You)

By Tom Ruwitch | August 7, 2025

A long, long time ago, I was on the lower east side of Manhattan when I saw… …a big, fat rat, walking backwards… …dragging a foot-long slice of New York style pizza across the sidewalk. He pulled the thing with his teeth a good 50 feet before he and the slice disappeared into his hidey…

Happy Birthday, WWW! Party Favor Enclosed

By Tom Ruwitch | August 6, 2025

Happy Birthday, World Wide Web! On this day (August 6) in 1991, Tim Berners Lee launched the World Wide Web as a “a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents.” And today, we can’t imagine a world without that wide-area hypermedia information retrieval thingamajig. Wanna see…

Are You Free Today? Invitation Enclosed…

By Tom Ruwitch | August 5, 2025

I got a cold-call voicemail yesterday from “Dina” who pitched “a health and wellness lunch-and-learn event” for my staff and employees. The focus: “On health and wellness…which is a very informative and educational event.” No thanks, Dina. But your call got me thinking about how businesses pitch their “informative and educational” content… …and why they…

RecomMONDAYtions ~ 2025.08.04

By Tom Ruwitch | August 4, 2025

Recommended Reading 📝 Onboarding is not housekeeping 2.0 (by Brian Kurtz) You have a new client. Now what? For many businesses the “onboarding” process is a mish-mash of random activities that don’t serve the client — or the business — as well as they should. This post outlines the the six key elements of “Extreme Onboarding”…

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