Thomas Edison’s Biggest Flop
Fun fact about Thomas Edison: He was obsessed with concrete.
Long after he invented the light bulb and phonograph, Edison tried to “reinvent” the American home.
Concrete houses. Concrete bathtubs. Concrete cabinets. Concrete furniture. Even concrete pianos.
Cost-effective. Durable. Fireproof. Permanent.
Edison built prototypes and molds. And then he tried to license the molds to manufacturers.
Great idea, except…
NO ONE WANTED THIS!
Reasons 1, 2, and 3: Concrete is heavy, uncomfortable, and ugly.
So Edison’s concrete venture crumbled soon after it started.
The moral of this story: When launching a product or a marketing campaign, get to know your target market and ask, “What do they want?”
Seems simple enough.
But Edison is not the only “genius” to go to market with products and pitches that miss the mark.
I see it all the time. Products that seemed like a great idea in the “lab” but make the market yawn.
Big marketing claims met by prospects who say, “So what?”
In The Story Power Profit Pack, I offer a fix for this:
“Focus first on PROSPECTS emotional journeys. Understand all you can about your prospects. Where are they now (frustrations, struggles, problems, pains)? Where do they want to go (dreams, aspirations, cravings)? And how can your products, services, or information enable them to journey from their before (where they are now) to their after (where they want to go)?”
The Profit Pack contains 52 strategies, tips, and tactics to transform your content from IGNORED TO ADORED so prospects tune in, turn on, and buy.
Get The Profit Pack here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
