RecomMONDAYtions ~ 2026.01.19
Recommended Event
🔥 Vision 2 Reality Is an Internal OS Upgrade
For over 15 years, Dixie Gillaspie and I have met weekly to co-create, challenge each other, and sharpen our work.
If you’ve benefited from Story Power Marketing, you’ve already felt some of that influence.
One thing we’ve seen consistently:
High performers don’t stall because they lack discipline.
They stall because their internal operating system can’t support the size of their vision anymore.
That’s exactly what Vision 2 Reality addresses.
If you want this year’s goals to be supported by a structure that can actually hold them, Dixie’s Vision 2 Reality Challenge is for you.
👉 [Join the Vision 2 Reality Challenge]
Recommended Reading
Speaking of Dixie Gillaspie, she wrote a great Facebook post on December 21 — the Winter Solstice, the longest night of the year.
She draws a parallel between the longest night and life’s difficult seasons.
Rather than viewing darkness as punishment, she reframes it as a necessary period of preparation — like winter preparing a rose to bloom.
She emphasizes that essential growth happens invisibly beneath the surface through stillness, contemplation, and reflection, not just through visible action.
Podcast (The Story Power Marketing Show)
📡 How to Get Earned Media That Actually Moves The Needle (with Steve Turner)
Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.
Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and I discuss Steve’s book, ‘PR That Works’, which provides practical strategies and real-world case studies for PR professionals and business owners.
DISCUSSED IN THIS EPISODE
02:21 Steve’s Journey into PR
05:43 Adapting to the Digital Age
09:45 Leveraging Media Coverage
12:17 The Value of Earned Media
15:30 Insights from Steve’s Book
21:11 How to Connect with Journalists
25:05 Conclusion and Final Thoughts
FULL EPISODE VIDEO: https://vimeo.com/1154541504
LISTEN ON: Apple | Spotify | Amazon
Recommended Book
I read (and loved) this book by Atiba de Souza when it was published in August. I’m re-reading it now as I plan for 2026.
Most business owners launch their companies seeking freedom, only to discover they’ve become the single point of failure. They’re clocking 60+ hour weeks, fielding every question, correcting every error, and puzzled why their staff “can’t think the way they do.” The reality is simple: Your team doesn’t think like you because you never showed them your thought process.
“The Delegation Trap” fixes that. Atiba de Souza introduces The C.A.S.E. Method—a battle-tested 4-question system that transfers your decision-making approach, not merely your to-do list. Set aside everything you’ve learned about procedures and standard operating protocols. True delegation isn’t instruction-giving. It’s training people to think independently.
Recommended Gadget
🎥 Carmount
Every so often, a great idea for a video pops into my head while I’m driving…
…there’s a Zoom meeting I’m supposed to attend, but I’m in transit.
Enter Carmount — a sleek, heavy-duty phone mount that uses a powerful suction base to lock securely onto your dashboard or windshield, staying firmly in place even on bumpy roads.
Your phone attaches instantly via a strong magnetic hold, snapping into position with one hand and staying rock-solid while you drive. Here’s a short video I shot in my car — while at a FULL STOP.
Words to Ponder
“We must accept finite disappointment, but never lose infinite hope.”
– Martin Luther King, Jr.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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